By Maureen Wolff, President and Partner
Annual reports are so 1997.
When the National Investor Relations Institute recently asked me for my thoughts on the public company practice of producing a glossy annual report, the premise of the question was not, “How can companies do this better?” or “Please provide some helpful tips for designing annual reports.” It wasn’t even as minimalist as “What’s the least expensive, most simplified way to produce an annual report?” No, the question was much more fundamental: Why, in this age of technology and pressured IR department budgets, should companies bother to create an annual report at all? Continue reading
The team at Sharon Merrill offers our deepest sympathies to all who have been touched by the attack at the Boston Marathon. Boston is our home, and we are profoundly saddened by the tragic loss of life and the grave injuries sustained as a result of these events. As we grieve, we also remember with great pride and utmost respect the heroes who courageously risked their own lives to help others amidst the chaos in the aftermath of the explosions. We also thank the public safety personnel who vigilantly work to protect our city and its people every second of every day. The outpouring of support for our great city has been awe inspiring, and we are humbled by those citizens of other cities throughout our nation and around the world who are in solidarity with Boston during this challenging time.
By Jim Buckley, Executive Vice President & Partner
We have once again laid out a tongue-in-cheek roadmap of what’s in and what’s out in investor relations, and more, for the upcoming year. Hope you enjoy, and have a happy and successful 2013.
Jim Buckley is an Executive Vice President and a Partner at Sharon Merrill. He oversees the implementation of investor relations programs and provides strategic counsel to clients on a broad spectrum of communications issues including shareholder activism, acquisitions, proxy contests, investor day planning, earnings guidance, institutional ownership trends, analyst interactions and crisis communications. Jim’s clients represent a cross-section of industry, including economic and financial consulting, energy, environmental, life sciences and technology.
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By David Calusdian, Executive Vice President & Partner
As bad as things look for Lance Armstrong amidst the doping scandal that has cost him seven Tour De France titles and millions in endorsement deals, he has an opportunity that few in need of reputation management ever have. This opportunity for reputation redemption comes not from his status as the most successful athlete his sport has ever seen, but as the founder of LiveStrong, an organization that provides support for people fighting cancer around the world. It is much easier to forgive athletes like Lance for “on-the-field” discretions when they also are known for altruistic works off the field.
Armstrong, however, like anyone in the middle of a crisis, needs to be realistic about what type of a reputation rescue is even possible. For example, can the career be saved? Could there be endorsement deals in the future? Can the hearts and minds of the general public be won over again? In Armstrong’s case, the cycling career is over, and so too are the endorsements. But his ability to regain respect as a leader in the cancer community and to take back the LiveStrong chairmanship he recently resigned is entirely possible. Continue reading