By Polly Pearson, Senior Vice President
5 Ways to Enhance Your Virtual Presence with Institutional Investors
In the coming quarter (and possibly quarters), the inability of your management team to travel during the pandemic should not derail your pending investor meetings and non-deal roadshow plans. Virtual non-deal roadshows offer an easy, high-ROI means of positioning your company with receptive institutional investors. In fact, this is a real-time need. Active investors are in the market looking for stories and opportunities while market volatility is still offering favorable valuations. Help them help you. Consider putting your company out there to offer virtual (on-line), face-to-face investor meetings to best connect active investors with your refreshed story. With virtual meetings, both sides of the interaction are guaranteed to be more engaged in what is said. Use this moment of attention to build deeper and “real” relationships with existing and prospective investors to introduce your refreshed story. Virtually.
Following are five tips to help you conduct virtual one-on-one investor meetings and NDRs.