Our Blog: The Podium

“View from the C-Suite: What Management Wants from Investor Relations” was the theme for NIRI Boston’s April event. For a chance to listen to a panel of C-level executives speak candidly to a room full of investor relations professionals, I quickly reserved a car and “zipped” over to the meeting. The panel featured three esteemed executives from the region, including Richard F. Pops, Chairman, President & Chief Executive Officer, Alkermes; David D.R. Hargreaves, Chief Operating Officer, Hasbro and Donald Muir, Chief Financial Officer, Lionbridge.

The audience was eager to hear what these top executives expect from a strong IR team. The panel consistently reinforced that IR professionals are most effective when they are knowledgeable, well organized, involved in strategic planning, and are able to stand up to management to ensure best practice.

Opening bell rings, are you list’nin?
The market soars, most stocks are glist’nin’
A beautiful sight,
We’ll all be richer tonight.
Walking in a Wall Street wonderland.

Gone away is the recession,
Here to stay is our jobs obsession.
But our economy’s strong,
So we go along.
Walking in a Wall Street wonderland.

In the market the government can bail us all out,
Then pretend the Fed can turn things around

There is a popular cable network TV show called Bridezillas that often depicts women planning their wedding day as high-strung, unreasonable and at times displaying jaw-dropping outrageous behavior. Of course, this makes for great reality TV, but at times I find myself sympathizing with these women. After all, it will be the biggest day of their lives – it had better go as planned!

Similarly, the quarterly earnings call is one of the biggest days in the career of investor relations professionals and their companies. A seamless call is an IRO’s opportunity to shine. A call riddled with issues will damage his or her credibility. These calls require weeks of careful planning to ensure that the right messages are communicated effectively to shareholders. However, much like the bridezillas have to rely on other people to design a dress, coordinate the flower arrangements, bake the cake, etc., IROs must work with a variety of outside providers for the services necessary to facilitate an earnings call. With so much riding on the line, there is no shame in taking on the IRO-zilla role and demanding, rather, clearly stating needs and expectations. The IRO’s professional reputation is at stake.

On Monday evening, the Sharon Merrill Associates team attended the 2010 Bell Ringer Awards, sponsored by The Publicity Club of New England. The Bell Ringer Awards recognize and honor excellence and achievement in the communications and public relations professions. The awards are often hailed as the “Oscars” of PR/IR in New England and the club’s board always organizes a high-quality event. We are proud to announce that Sharon Merrill Associates was presented two prestigious awards, one for its Investor Relations Program and another for this blog, The Podium.

“But social media for investor relations won’t work for my company!”

The use of social media is radically changing the way our society communicates – and the investment community is no exception. But many investor relations officers still refuse to use social media as an IR tool. I’ve heard any number of reasons why “social media for IR won’t work for my company.” Our business model is primarily B2B. The retail shareholder base is small. Our market cap is less than $500 million. My corporate counsel tends to be conservative regarding disclosure. Notwithstanding the huge volume of research that supports the use of social media in IR, I think it would be easier to land a lunch with Warren Buffett than to convince the typical IRO to set up a Twitter account.

I recently spent a whirlwind of a week focused on social media in investor relations. The NIRI Westchester Connecticut chapter invited me to serve on a panel discussion entitled, “Investor Relations and Twitter – To Do or Not to Do?” with Darrell Heaps, president & CEO at Q4 Websystems (@darrellheaps), Dan Dykens, co-president at Meet the Street (@meetthestreet), and Doug Chia, senior counsel & assistant corporate secretary at Johnson & Johnson (@dougchia). I was pleased to see that more than half the room had at least been on Twitter. Two questions seemed to preoccupy the audience: “what should we know about using Twitter,” and “how can we use it as part of an effective IR strategy?”

With proxy season on the horizon, a new SEC rule will be requiring companies to justify the structure of the board’s leadership. That could have some companies thinking about whether the roles of chairman and CEO should be separated – an issue that’s been hotly contested for years.

Proponents of taking an axe to the two positions contend that combining them puts too much power in the hands of one person and creates an inherent conflict of interest. Their preference is to seat an outside director as chairman to ensure the board stays truly independent from management. The CEO can then focus on running the business while the chairman is tasked with protecting the interests of shareholders, including evaluating management’s performance.

'Twas the night before earnings, when all through accounting,
Not a number was crunching; the pressure was mounting;
The toy company’s financials were all prepped with care,
In the hopes that the SEC would not soon be there;

The auditors were huddling on how to avoid the Feds,
While visions of lawsuits danced in their heads;
The CEO in a gray suit, the CFO in blue,
Had just settled down for a financial review;

When out in the lobby there arose such a clatter,
People ran from their cubes to see what was the matter;
All down the hallway the questions arose,
Someone had spotted a man in red clothes;

I recently had the opportunity to speak with Chris Lahiji, Founder and President of LD MICRO, a by-invitation only newsletter firm that focuses on finding undervalued companies in the micro-cap space and providing research for its clients. Since 2002, the firm has published an annual list of recommended stocks as well as comprehensive reports on select names throughout the year. We touched on a variety of topics from corporate access, annual reports and even the future of sell-side coverage. Chris’ unfiltered views on these subjects are refreshing and insightful for any investor relations practitioner.

Recently, I served on a panel at the Publicity Club of New England’s “An Inside Look at Crisis Communications” program, along with other corporate and crisis communications veterans from the Boston area. We each shared some of our most memorable cases including events involving government funding cuts, infant product recalls, massive layoffs, insider trading, embezzlement, and my favorite of the evening – the potential euthanasia of all the animals at two state-run zoos.

While the cases ran the gamut of companies private and public, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and law firms, there were some consistent themes that arose from the discussion.