Investor Days can be one of the most effective and cost-efficient activities in your IR program – but only if you’re prepared. Anyone who has worked “behind the scenes” of an investor day knows that it can be a logistical headache. You not only need to anticipate all the possible hiccups of hosting a live event, but handle the more substantive issues associated with telling your company’s story to a roomful of investors and analysts.
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Corporate Governance, Investor Day, Crisis Communications, Analyst Day, Investor Relations, Corporate Communications, Transition Communication, Event Planning, Perception Study, crisis preparation, Employee Communications
Investor days are one of the largest and most influential investor events a company can organize. They also are arguably the most overwhelming, triggering challenges in logistics and human resources for public companies large and small.
But don’t let organizational challenges prevent you from hosting a successful investor day that will have both your company and your investors happy.
Hosting an investor day can be a powerful way to raise management visibility and credibility, highlight the depth of your management team, and clarify your company’s value proposition and growth strategy. But planning a successful investor day is no small task. Here are five tips to help you along the way.
By Jim Buckley
I recently led a workshop session at the NIRI National conference entitled Time to Invest in Your Company’s Investor Day. The workshop featured a deep dive on all the fundamental components and strategic aspects of an Investor Day, or Analyst Day as some people still prefer. The session was very comprehensive and included a panel with three of today’s best and brightest IROs. (Ok, full disclosure, I handpicked Alexia, Jennifer and Jerry.)
We collectively shared our Investor Day wisdom and experiences, including the Good, the Bad and the Ineffective. The response to the panel, particularly in some follow-up discussions, was decidedly positive. Given that a few folks have asked me recently for supplemental materials – which are available to conference attendees here – I thought I would share some of the key takeaways, as well as appending the “Investor Day Do’s and Don’ts” handout that was developed for the session.