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Our Blog: The Podium

What’s In/What’s Out for Investor Relations in 2012

By Jim Buckley

To kick off the New Year, we decided to renew an old Sharon Merrill tradition and take a lighthearted look at what’s in and what’s out in investor relations and related areas in 2012. Hope you enjoy, and have a happy and successful 2012.

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Hedge Fund, Board Communications, Annual Meeting, Investor Relations Agency, Proxy Access, Crisis Communications, Social Media, Investor Relations, Activist Investors

The Age of Diminished Sell-Side Research

Sell-side research has undergone profound structural changes during the past decade with far-reaching implications affecting the quality of the research and how research is generated, sold and compensated. Decimalization, Regulation FD, unbundling of trading from research and the hedge fund “brain drain” have all negatively impacted sell-side profitability, product quality and small cap coverage in today’s age of diminished sell-side research.

Decimalization. When the SEC required exchanges to narrow their bid-ask spreads from one-sixteenth, or $0.0625, to $0.01 per share effective in 2001, the profitability of trading floors collapsed amidst tremendous spread compression. While working on the sell-side, I recall hearing many times over, “when we get a trade we can all hear the cash register ring.” After decimalization, I never heard this again. Sell-side boutiques, historically adequately compensated for their research with large bid-ask spreads, now struggled to stay afloat. They reduced staff levels and often swapped higher-priced, seasoned analysts for less-experienced and less-costly researchers.

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Hedge Fund, Disclosure, Reg FD, Sell-side Research, Targeting, Investor Meetings, Sell-side Coverage, Disclosure Policy, Shareholder Communications, Investor Relations, Earnings

A Wolf in Sheep’s Clothing – a Hedge Fund Cloaked within a Traditional Investment Manager

Did you ever wonder who is sitting across the table from you at investor meetings? Would you be surprised to know that hedge fund investors could be sitting right along-side traditional long-only investors? In today’s complex and competitive investment environment where institutional asset managers are increasingly scrutinized for seemingly unoriginal products with excessively high fees and lackluster performance, product managers are looking for unique ways to differentiate themselves, re-craft existing products, and drive additional business. One way to accomplish this is to offer a 130/30 strategy. With this type of product, $100 million worth of equities is initially purchased for a portfolio. Meanwhile, $30 million worth of equities is borrowed from a market maker and sold or “shorted” and the proceeds added to the original $100 million portfolio, thus yielding a $130 million net long and $30 million net short or 130/30 portfolio. The strategy is designed to double up on the best long investments expected to appreciate in price with proceeds from short securities expected to fall in price.

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Hedge Fund, Corporate Access, Targeting, Investor Meetings, Short Sales, Roadshow Planning, Investor Relations

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Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm.

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Activism Defense

No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, “Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,” and learn how the best defense against activism is a strong offense.

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Captivate your Audience

Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills.

Become a Persuasive Speaker 

Perceptions Matter

How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, Why Perceptions Matter, to learn more.

Why Perceptions Matter 

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