homepage-rotator-1.jpg

Our Blog: The Podium

7 Investor Relations “Things to Do” Before Your IPO

If you’re the CFO of a pre-IPO company, the months leading up to
 your S-1 filing can be exhausting. You’ve read your registration statement so many times you have it memorized. And you cannot even begin to imagine a time when you won’t be spending every waking moment with your bankers.

Read More

S-1, Initial Public Offering, IPO, Investor Relations, S-11, Pre-IPO

Investor Relations for Industrials

Communicating That 1+1 = 3

By David Calusdian, Executive Vice President & Partner

Investor relations for industrialsA well-known portfolio manager once said to me that he loved diversified industrial companies “for their break-up value.” If you’re in the industrial space, this is the polar opposite of how you want investors to think about your company. For an industrial, it all comes down to ensuring that investors see your company as being more than a sum of its parts – not less. Here are four tips to ensure that investors believe your company is worth more than its breakup value.

Synergize! An industrial company’s collection of businesses can either be viewed as just that - a disparate group of autonomous operations individually contributing to the corporate P&L. Or they can be seen as interconnected, mutually supporting components of a single profit-generating machine. The first way to demonstrate that your company’s whole is indeed greater than the sum of its parts is to communicate how the portfolio management philosophy of the business fosters cross-selling throughout the organization, driving revenue growth. Also focus on how management realizes cost synergies across the enterprise, such as through lower fixed costs due to shared overhead or greater combined purchasing power.

Read More

Investor Presentation, IR Program Planning, Investor Meetings, Crisis Communications, Media Relations, IPO, Shareholder Communications, Industrial Investor Relations, Investor Relations, Earnings

Going Public: After You Price

In this three-part conversation, Sharon Merrill President and Partner Maureen Wolff shares insights on the IPO process from an investor relations perspective. In our final installment, we discuss the next steps a company should take after becoming public.

The Podium: Hello, Maureen. Thank you for joining us again. In today’s discussion, we will focus on the actions companies should take after the initial public offering has priced. We imagine there is much to accomplish.

MW: There certainly is. Hopefully, at this point, a newly public company already has completed the many messaging and infrastructure tasks we discussed in our previous conversations. Those items include having in place a completed IR website, corporate communications policy and training in public company employee protocol, Regulation FD and public speaking. Other items include selecting vendors for various investor relations activities, such as IR website hosting and news distribution.

Read More

Investor Presentation, IPO, Investor Relations

Going Public: After You File

In this three-part conversation, Sharon Merrill President and Partner Maureen Wolff shares insights on the IPO process from an investor relations perspective. In this second conversation, we discuss preparing for life as a public company after the registration statement has been filed.

Read More

Initial Public Offering, IPO Roadshow, Registration Statement, SEC, IPO, Roadshow Planning, Investor Relations, Pre-IPO

Going Public: Before You File

In this three-part conversation, Sharon Merrill President and Partner Maureen Wolff shares insights on the IPO process from an investor communications perspective. In this initial conversation, we discuss preparing for life as a public company before the registration statement has been filed.

The Podium: Why do some companies start preparing for an IPO well in advance?

MW: Planning for an IPO in advance actually leads to a much smoother process and greater success after the IPO. Because the registration process is so intensive and time-consuming, it’s a really good idea to begin thinking and acting like a public company before filing the S-1, S-11 or other relevant registration statement. When you look at the IPOs that have made smooth transitions to the public markets, they are most often those that began the long-term transformation to being a public company very early on.

Read More

S-1, Initial Public Offering, Registration Statement, IPO, S-11

Employee Training: From Reg FD to “Wall Street 101”

By Maureen Wolff, President and Partner, Sharon Merrill Associates

When the SEC last month charged First Solar’s former head of investor relations with violating its fair disclosure rules, the announcement gave more than a few IROs pause. And for good reason. Lawrence Polizzotto paid a $50,000 fine for the violation. Although corporate IROs and the financial press have focused on the settlement with Polizzotto, perhaps more critical for public companies is the SEC’s treatment of First Solar itself.

Rather than charge the company separately, the SEC said it decided to forego corporate enforcement because of First Solar’s “extraordinary cooperation.” This included the company self-reporting the violations to the SEC and its “environment of compliance," which First Solar developed through its disclosure committee and additional Reg FD training for employees managing the company's public disclosure.

But how many public companies are actively training their staff in Reg FD, insider trading or even the general responsibilities that come with working for a public company? For example, while instruction against insider trading is something every public company should be providing, there are numerous examples of public filers whose employees claimed they did not know they were violating insider trading laws. Many companies expect their managers and reporting staff to understand what it means to be a public company employee, but may not take the time to teach it. And if it is taught, the training may consist of just a single session right before the IPO – perhaps never to be offered again.

Read More

IR Program Planning, Reg FD, Wall Street, Investor Relations Agency, IPO, Shareholder Communications, Investor Relations, Investor Relations Firm

Social Media + Investor Relations = Socialize IR

By Dennis Walsh, Senior Consultant & Director of Social Media

Let’s face it; you can’t ignore social media any longer…even as part of your investor relations strategy. You were hoping Facebook would go the way of MySpace and Friendster, but it keeps on growing and has even made its way into our world with its initial public offering.

Talk of Twitter used to elicit laughter in the board room. Now, competitors are using it to promote their brand; hedge funds are using it to decide when to make trades; and rumors spread like wildfires over the Twittersphere. Twitter companion site StockTwits has evolved as a popular platform for traders to share investment ideas. Add to that: YouTube, Flickr, SlideShare, LinkedIn, oh my! IR pros certainly put up a good fight, but it’s time to embrace social media…it’s here to stay.

Feeling a little overwhelmed? We’d like to help you with that.

Read More

IR Program Planning, Investor Relations Blog, Reg FD, Strategic Messaging, Sharon Merrill Associates, Investor Relations Agency, IR Website, IPO, Social Media, Small-cap IR, Investor Relations, Socialize IR, Investor Relations Firm

Follow These Simple Steps to Deliver a Better Investor Presentation [Video]

Sometimes the difference between success and failure when delivering a presentation is not the presentation slides at all. The problem most often is the presenter’s delivery. In the video below, Sharon Merrill Executive Vice President & Partner David Calusdian provides tips on how to get the most out of your presentation delivery.

Read More

Investor Presentation, IR Program Planning, Investor Relations Agency, Presentation Training, Media Relations, IPO, Investor Relations, Investor Relations Firm

Developing an Investor Relations Program for an IPO Company [Video]

By Maureen Wolff, President and Partner

Companies planning to go public need to be able to hit the ground running on the day of the IPO pricing with an investor relations program. In order to prepare, Sharon Merrill President and Partner Maureen Wolff provides tips on what to do before and after the S-1 filing in the videos below.

Read More

Investor Presentation, IR Program Planning, Disclosure, Strategic Messaging, Investor Relations Agency, Investor Meetings, IR Website, Guidance, Board Structure, Disclosure Policy, IPO, Investor Relations, Earnings, Investor Relations Firm

Is Your Investor Relations Plan Fit? Consider These 5 Steps.

By Dennis Walsh, Senior Consultant & Director of Social Media

As another year comes to a close, two things are probably on every IRO’s mind: New Year’s resolutions and next year’s investor relations plan. Every year, one of the most common resolutions is to get fit. People spend a tremendous amount of time and money developing new health and fitness plans to achieve that goal. This year, apply the same techniques to your IR plan in order to have a successful 2012.

Establish Achievable Goals

You may not be ready to compete in the Arnold Classic body building competition next year, but fitting into that new bathing suit by summer is certainly a realistic goal. When developing your 2012 IR plan, set equally realistic expectations. For example, expecting to grow your capitalization from a mid-cap to a large-cap in just a few months is likely an unrealistic benchmark. Instead, focus on more achievable metrics, such as meeting with a greater number of investors, attending more conferences, or increasing trading volume. Meeting these goals will support your ultimate goal of maximizing shareholder value.

Read More

Holiday, IR Program Planning, Board Packages, Investor Relations Blog, Board Communications, Annual Meeting, Sharon Merrill Associates, Investor Relations Agency, Investor Meetings, NIRI, Investor Conference, IRO, IR Budgets, IPO, Shareholder Communications, Social Media, Small-cap IR, Investor Relations, Investor Relations Firm

Subscribe to The Podium!

Find Effective IR Counsel

Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm.

How to Assess  an IR Firm

Activism Defense

No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, “Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,” and learn how the best defense against activism is a strong offense.

Download Activist Defense White Paper

Captivate your Audience

Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills.

Become a Persuasive Speaker 

Perceptions Matter

How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, Why Perceptions Matter, to learn more.

Why Perceptions Matter 

Common Topics:

More topics