--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Event Planning" description: Event Planning | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - 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[Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](https://blog.investorrelations.com/hubfs/blog-files/Virtual%20Investor%20Day-1.jpg)](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) ## [Rewriting the Investor Day Playbook: Tips for Executing a Successful Virtual Event](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [June 17, 2020](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event#comments-listing) ***By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/) of Sharon Merrill, and David Fine of Fine Communications*** *Two investor day experts combine experience to deliver best practices on leveraging digital platforms to deliver a compelling virtual investor day.* The investor day is one of the most effective platforms for presenting your company’s strategy, outlining your long-term targets and showcasing the depth and strength of your management team. With the world moving to virtual formats for the foreseeable future, IROs are faced with a new task – mastering virtual investor day planning. This pivot presents new challenges as well as exciting new opportunities to engage and communicate critical messages with the investment community.  **The following are top tips for IROs to master to execute a successful virtual investor day:** [Read More](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications), [Investor Event Planning](https://blog.investorrelations.com/blog/topic/investor-event-planning), [Event Planning](https://blog.investorrelations.com/blog/topic/event-planning) [![](http://streaming.yayimages.com/images/photographer/kasto/5c56544085ea703a97ba574a961188a2/speaker-at-business-conference-and-presentation.jpg)](https://blog.investorrelations.com/blog/the-five-things-to-do-before-your-next-investor-day-0) ## [The Five Things to Do Before Your Next Investor Day](https://blog.investorrelations.com/blog/the-five-things-to-do-before-your-next-investor-day-0) [February 28, 2019](https://blog.investorrelations.com/blog/the-five-things-to-do-before-your-next-investor-day-0) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/the-five-things-to-do-before-your-next-investor-day-0#comments-listing) Investor Days can be one of the most effective and cost-efficient  activities in your IR program – but only if you’re prepared.  Anyone who has worked “behind the scenes” of an investor day knows that it can be a logistical headache. You not only need to anticipate all the possible hiccups of hosting a live event, but handle the more substantive issues associated with telling your company’s story to a roomful of investors and analysts. [Read More](https://blog.investorrelations.com/blog/the-five-things-to-do-before-your-next-investor-day-0) [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Analyst Day](https://blog.investorrelations.com/blog/topic/analyst-day), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Event Planning](https://blog.investorrelations.com/blog/topic/investor-event-planning), [Event Planning](https://blog.investorrelations.com/blog/topic/event-planning) [![](https://blog.investorrelations.com/hubfs/op%204-1.png)](https://blog.investorrelations.com/blog/the-sharon-merrill-associates-approach) ## [The Sharon Merrill Associates Approach](https://blog.investorrelations.com/blog/the-sharon-merrill-associates-approach) [June 19, 2018](https://blog.investorrelations.com/blog/the-sharon-merrill-associates-approach) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Leave a comment](https://blog.investorrelations.com/blog/the-sharon-merrill-associates-approach#comments-listing) What makes Sharon Merrill Associates excel in the world of strategic communications?  Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.   [Read More](https://blog.investorrelations.com/blog/the-sharon-merrill-associates-approach) [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Analyst Day](https://blog.investorrelations.com/blog/topic/analyst-day), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications), [Transition Communication](https://blog.investorrelations.com/blog/topic/transition-communication), [Event Planning](https://blog.investorrelations.com/blog/topic/event-planning), [Perception Study](https://blog.investorrelations.com/blog/topic/perception-study), [crisis preparation](https://blog.investorrelations.com/blog/topic/crisis-preparation), [Employee Communications](https://blog.investorrelations.com/blog/topic/employee-communications) [![](http://streaming.yayimages.com/images/photographer/kasto/5c56544085ea703a97ba574a961188a2/speaker-at-business-conference-and-presentation.jpg)](https://blog.investorrelations.com/blog/five-keys-to-executing-a-successful-investor-day) ## [Five Keys to Executing a Successful Investor Day](https://blog.investorrelations.com/blog/five-keys-to-executing-a-successful-investor-day) [March 21, 2017](https://blog.investorrelations.com/blog/five-keys-to-executing-a-successful-investor-day) [Jamie Bernard](https://blog.investorrelations.com/blog/author/jamie-bernard) [Leave a comment](https://blog.investorrelations.com/blog/five-keys-to-executing-a-successful-investor-day#comments-listing) Investor days are one of the largest and most influential investor events a company can organize. They also are arguably the most overwhelming, triggering challenges in logistics and human resources for public companies large and small. But don’t let organizational challenges prevent you from hosting a successful investor day that will have both your company and your investors happy. [Read More](https://blog.investorrelations.com/blog/five-keys-to-executing-a-successful-investor-day) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Public Speaking](https://blog.investorrelations.com/blog/topic/public-speaking), [Analyst Day](https://blog.investorrelations.com/blog/topic/analyst-day), [Industrial Investor Relations](https://blog.investorrelations.com/blog/topic/industrial-investor-relations), [Investor Event Planning](https://blog.investorrelations.com/blog/topic/investor-event-planning), [Event Planning](https://blog.investorrelations.com/blog/topic/event-planning) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. [![Download your free copy of 'Why Perceptions Matter'](https://no-cache.hubspot.com/cta/default/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748)  ### Common Topics: - [Investor Relations (148)](https://blog.investorrelations.com/blog/topic/investor-relations) - [Shareholder Communications (44)](https://blog.investorrelations.com/blog/topic/shareholder-communications) - [Crisis Communications (42)](https://blog.investorrelations.com/blog/topic/crisis-communications) - [Sharon Merrill Associates (42)](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates) - [Strategic Messaging (36)](https://blog.investorrelations.com/blog/topic/strategic-messaging) - [Investor Relations Agency (34)](https://blog.investorrelations.com/blog/topic/investor-relations-agency) - [Investor Relations Firm (32)](https://blog.investorrelations.com/blog/topic/investor-relations-firm) - [IR Trends (31)](https://blog.investorrelations.com/blog/topic/ir-trends) - 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