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Our Blog: The Podium

Rewriting the Investor Day Playbook: Tips for Executing a Successful Virtual Event

By David Calusdian of Sharon Merrill, and David Fine of Fine Communications

Two investor day experts combine experience to deliver best practices on leveraging digital platforms to deliver a compelling virtual investor day.

The investor day is one of the most effective platforms for presenting your company’s strategy, outlining your long-term targets and showcasing the depth and strength of your management team. With the world moving to virtual formats for the foreseeable future, IROs are faced with a new task – mastering virtual investor day planning. This pivot presents new challenges as well as exciting new opportunities to engage and communicate critical messages with the investment community. 

The following are top tips for IROs to master to execute a successful virtual investor day:

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Investor Presentation, Investor Day, Investor Relations Agency, Investor Meetings, Presentation Training, Crisis Communications, IRO, Shareholder Communications, Investor Relations, Investor Relations Firm, IR Trends, Corporate Communications, Investor Event Planning, Event Planning

The Five Things to Do Before Your Next Investor Day

Investor Days can be one of the most effective and cost-efficient  activities in your IR program – but only if you’re prepared.  Anyone who has worked “behind the scenes” of an investor day knows that it can be a logistical headache. You not only need to anticipate all the possible hiccups of hosting a live event, but handle the more substantive issues associated with telling your company’s story to a roomful of investors and analysts.

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Investor Day, Analyst Day, Investor Relations, Investor Event Planning, Event Planning

The Sharon Merrill Associates Approach

What makes Sharon Merrill Associates excel in the world of strategic communications?  Trust. Experience. Resilience. Passion. Vision. Perspective. Partnerships. Take a look at our story and see how we leverage these qualities to help you build value.  


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Corporate Governance, Investor Day, Crisis Communications, Analyst Day, Investor Relations, Corporate Communications, Transition Communication, Event Planning, Perception Study, crisis preparation, Employee Communications

Five Keys to Executing a Successful Investor Day

Investor days are one of the largest and most influential investor events a company can organize. They also are arguably the most overwhelming, triggering challenges in logistics and human resources for public companies large and small.

But don’t let organizational challenges prevent you from hosting a successful investor day that will have both your company and your investors happy.

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Investor Presentation, Investor Day, Presentation Training, Public Speaking, Analyst Day, Industrial Investor Relations, Investor Event Planning, Event Planning

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How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, Why Perceptions Matter, to learn more.

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