Our Blog: The Podium

What’s In and What’s Out for 2021

By Sharon Merrill Associates 

Every year, the Sharon Merrill team fires up its colle2021 ctive neurons in a lighthearted effort to predict those trends that will be in and those that will be out in the year ahead. Whatever those trends may be, we wish our clients and friends a healthy and rewarding 2021!



Virtual Investor Days

Group Catered Lunches



Shopping Small

Shopping in a Mall



Shareholder Transparency

Higher Reporting Thresholds

Living Rooms


Space Travel

Commuter Rail

Board Diversity                               

Old Boy Network

Watching The Office

Going to the Office

Digital Transformation






Board games

Bar Games

Zoom Shirts



Karaoke Bars




Doctor Visits




Closing Time

Corporate Responsibility


Social Dilemma


Elbow Bumps

Bear Hugs

Ring Lights

Mood Lights

ESG Materiality Assessments      

Non-Strategic ESG Programs



Home quarters



Movie Theatres

Virtual Presentation Coaching

Embarrassing Zoom Backgrounds


High Heels



Direct Listing



Pick-up Basketball

Take Out

Dining Out

Board Chairperson

Board Chairman

Schitt’s Creek

Keeping Up with The Kardashians



Virtual Roadshows

Airplane Food


Onward and upward from the team at Sharon Merrill!


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With an international reputation as a preeminent strategic IR advisory firm, Sharon Merrill partners with IROs and the C-Suite to drive value for both external and internal stakeholders. For more than 35 years, clients have relied on our senior-level counsel and communications expertise to guide them through every challenge – and meet every opportunity. Whether you need to improve your IR program, manage a crisis, develop an ESG program or simply crystallize your story, we deliver measurable results through crisp messaging, effective executive presentation development and training, and high investor engagement.  We take a strategic approach to every situation as we leverage sophisticated stakeholder engagement and innovative digital media, social media and branding strategies to help you build enduring and value-creating relationships with the right audiences. Let’s get to work: www.InvestorRelations.com.

Contact us to discuss how we can help you drive value through strategic Investor Relations! 


Investor Relations, Trends, IR Trends, Investor Relations Trends, what's in and what's out

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Connect with your Investors

Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity.

Delivering Effective Presentations

When it's time for a change

Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions.

Download Your Free eBook: Communicating Management Transitions 

Be Proactive, Not Reactive

With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape.

Learn More About Proxy GamePlan

Find Effective IR Counsel

Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm.

How to Assess  an IR Firm

Activism Defense

No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, “Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,” and learn how the best defense against activism is a strong offense.

Download Activist Defense White Paper

Captivate your Audience

Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills.

Become a Persuasive Speaker 

Perceptions Matter

How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, Why Perceptions Matter, to learn more.

Download your free copy of  'Why Perceptions Matter' 

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