What’s In and What’s Out for 2021

By Sharon Merrill Associates

Every year, the Sharon Merrill team fires up its colle 2021 ctive neurons in a lighthearted effort to predict those trends that will be in and those that will be out in the year ahead. Whatever those trends may be, we wish our clients and friends a healthy and rewarding 2021!

In	Out
Virtual Investor Days	Group Catered Lunches
Hand-sanitizing	Hand-shaking
Shopping Small	Shopping in a Mall
Chess	Twister
Shareholder Transparency	Higher Reporting Thresholds
Living Rooms	Lobbies
Space Travel	Commuter Rail
Board Diversity	Old Boy Network
Watching The Office	Going to the Office
Digital Transformation	Silos
Masks	Makeup
ESG	CSR
Board games	Bar Games
Zoom Shirts	Suits
TikTok	Karaoke Bars
M&A	Buybacks
Telehealth	Doctor Visits
Staycations	Cruises
Curfews	Closing Time
Corporate Responsibility	Greenwashing
Social Dilemma	Facebook
Elbow Bumps	Bear Hugs
Ring Lights	Mood Lights
ESG Materiality Assessments	Non-Strategic ESG Programs
Peloton	Gyms
Home quarters	Headquarters
Netflix	Movie Theatres
Virtual Presentation Coaching	Embarrassing Zoom Backgrounds
Slippers	High Heels
Cycling	Carpooling
Direct Listing	IPOs
Pickle-ball	Pick-up Basketball
Take Out	Dining Out
Board Chairperson	Board Chairman
Schitt’s Creek	Keeping Up with The Kardashians
Hats	Haircuts
Virtual Roadshows	Airplane Food

Onward and upward from the team at Sharon Merrill!

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With an international reputation as a preeminent strategic IR advisory firm, Sharon Merrill partners with IROs and the C-Suite to drive value for both external and internal stakeholders. For more than 35 years, clients have relied on our senior-level counsel and communications expertise to guide them through every challenge – and meet every opportunity. Whether you need to improve your IR program, manage a crisis, develop an ESG program or simply crystallize your story, we deliver measurable results through crisp messaging, effective executive presentation development and training, and high investor engagement. We take a strategic approach to every situation as we leverage sophisticated stakeholder engagement and innovative digital media, social media and branding strategies to help you build enduring and value-creating relationships with the right audiences. Let’s get to work: www.InvestorRelations.com.

Contact us to discuss how we can help you drive value through strategic Investor Relations!