By David Calusdian, President
David Calusdian
Recent Posts
Sharon Merrill Associates, Sell-side Coverage, Sell-side, Investor Relations, IR Trends, IR Recommendations
Giving Life to Your Investor Presentation: Finding Success at Investor Conferences and Investor Days
By David Calusdian, President
Investor Presentation, Strategic Messaging, Sharon Merrill Associates, Investor Relations, IR Trends, IR Recommendations
By David Calusdian, President
Strategic Messaging, Sharon Merrill Associates, Investor Relations, IR Trends, IR Recommendations
By David Calusdian, President
Sharon Merrill Associates, CFO, Investor Relations, IR Trends, ESG
By David Calusdian, President
Sharon Merrill Associates, NIRI, Financial Communication, Investor Relations, ESG
By David Calusdian, President
Strategic Messaging, Financial Communication, Industrial Investor Relations, Investor Relations, IR Trends, IR Recommendations
By David Calusdian, President
Investment Thesis, SEC, CFO, Financial Communication, Investor Relations, ESG
By David Calusdian, President
An effective program for Environmental, Social and Governance (ESG) management and communication can fundamentally make an organization stronger, more resilient and more attractive to investors and other key stakeholders, while helping to mitigate long-term risks.
In today’s blog we talk to Evan Zall about how to incorporate public relations into an ESG program. Zall is President of Longview Strategies, a strategic marketing and communications firm with an emphasis on sustainability and finance. With more than 20 years in strategic marketing, Evan believes that strong communications can resolve a great number of complex challenges in the world – and clarifying connections between sustainability and profit is one of those challenges. Evan has been a speaker at national and regional sustainable investing forums, is a founding member of PR Masterminds, and is a contributor to the upcoming book, “Aligning Hearts, Minds, Wallets: A Collective Experience (Reshaping Capitalism for the Greater Global Good).”
Strategic Messaging, Corporate Governance, Public Relations, ESG
By David Calusdian of Sharon Merrill, and David Fine of Fine Communications
Two investor day experts combine experience to deliver best practices on leveraging digital platforms to deliver a compelling virtual investor day.
The investor day is one of the most effective platforms for presenting your company’s strategy, outlining your long-term targets and showcasing the depth and strength of your management team. With the world moving to virtual formats for the foreseeable future, IROs are faced with a new task – mastering virtual investor day planning. This pivot presents new challenges as well as exciting new opportunities to engage and communicate critical messages with the investment community.
The following are top tips for IROs to master to execute a successful virtual investor day:
Investor Presentation, Investor Day, Investor Relations Agency, Investor Meetings, Presentation Training, Crisis Communications, IRO, Shareholder Communications, Investor Relations, Investor Relations Firm, IR Trends, Corporate Communications, Investor Event Planning, Event Planning
By David Calusdian, President
Five Tips to Effectively Present to Investors on a Video Platform
Management teams of publicly held companies throughout the world are readying for a new phase of the corporate “new normal” in the COVID-19 world – the virtual non-deal roadshow. After the calendar Q1 reporting season ends, management and investors will be meeting via video platforms such as Zoom, Google Hangouts or Teams to discuss their companies’ prospects going forward.
In addition to figuring out the technological logistics that will allow management to tell their companies’ stories to investors in an online format, they will need to prepare to deliver corporate messages using a different medium than what they’ve been accustomed. There is an inherent difference between communicating face to face and through a video platform. In this blog, we provide five tips to help deliver a compelling story to investors during a virtual non-deal roadshow.
Investor Presentation, Investor Relations Agency, Investor Meetings, Presentation Training, Crisis Communications, IRO, Shareholder Communications, Investor Relations, Investor Relations Firm, Corporate Communications
