--- title: "The Podium: An Investor Relations & Corporate Communications Blog | David Calusdian (2)" description: "David Calusdian, president at Sharon Merrill Associates, oversees the implementation of investor relations programs, coaches senior executives in presentation skills and provides strategic counsel to clients on numerous communications issues, such as corporate disclosure, proxy proposals, shareholder activism and earnings guidance. \ndcalusdian@investorrelations.com (2)" --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - 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[Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium ## David Calusdian ![](https://blog.investorrelations.com/hubfs/David-622925-edited.jpg) David Calusdian, president at Sharon Merrill Associates, oversees the implementation of investor relations programs, coaches senior executives in presentation skills and provides strategic counsel to clients on numerous communications issues, such as corporate disclosure, proxy proposals, shareholder activism and earnings guidance. dcalusdian@investorrelations.com Find me on: ### Recent Posts [![](https://blog.investorrelations.com/hubfs/Screen.jpg)](https://blog.investorrelations.com/blog/can-underfollowed-companies-still-attract-sell-side-coverage) ## [Can Underfollowed Companies Still Attract Sell-Side Coverage? The Answer May Surprise You.](https://blog.investorrelations.com/blog/can-underfollowed-companies-still-attract-sell-side-coverage) [October 18, 2022](https://blog.investorrelations.com/blog/can-underfollowed-companies-still-attract-sell-side-coverage) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/can-underfollowed-companies-still-attract-sell-side-coverage#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/can-underfollowed-companies-still-attract-sell-side-coverage) [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Sell-side Coverage](https://blog.investorrelations.com/blog/topic/sell-side-coverage), [Sell-side](https://blog.investorrelations.com/blog/topic/sell-side), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Giving%20Life%20to%20Your%20Investor%20Presentation-2.jpg)](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) ## [Giving Life to Your Investor Presentation: Finding Success at Investor Conferences and Investor Days](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [September 14, 2022](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Telling%20a%20Story.jpg)](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) ## [Investor Relations Messaging: Telling a Story Investors Want to Hear](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [July 28, 2022](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Modern%20CFO_3.jpg)](https://blog.investorrelations.com/blog/investor-relations-for-the-modern-cfo) ## [Investor Relations for the Modern CFO: Revitalizing Your IR Plan](https://blog.investorrelations.com/blog/investor-relations-for-the-modern-cfo) [July 06, 2022](https://blog.investorrelations.com/blog/investor-relations-for-the-modern-cfo) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-for-the-modern-cfo#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-for-the-modern-cfo) [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [CFO](https://blog.investorrelations.com/blog/topic/cfo), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [ESG](https://blog.investorrelations.com/blog/topic/esg) [![](https://blog.investorrelations.com/hubfs/boston-g31fba4f78_1920.jpg)](https://blog.investorrelations.com/blog/sharon-merrill-welcomes-niri-to-boston) ## [Sharon Merrill Welcomes NIRI’s 2022 Annual Conference to Boston](https://blog.investorrelations.com/blog/sharon-merrill-welcomes-niri-to-boston) [June 06, 2022](https://blog.investorrelations.com/blog/sharon-merrill-welcomes-niri-to-boston) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/sharon-merrill-welcomes-niri-to-boston#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/sharon-merrill-welcomes-niri-to-boston) [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [ESG](https://blog.investorrelations.com/blog/topic/esg) [![](https://blog.investorrelations.com/hubfs/DavidsBlog.jpg)](https://blog.investorrelations.com/blog/investor-relations-for-industrials) ## [Investor Relations for Industrials](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [May 09, 2022](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-for-industrials#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Industrial Investor Relations](https://blog.investorrelations.com/blog/topic/industrial-investor-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/social-suggested-images/businessman-giving-presentation-to-his-colleagues.jpg)](https://blog.investorrelations.com/blog/investor-relations-for-the-new-cfo) ## [Investor Relations for the New CFO: Five Tips to be an IR Game Changer in 2021](https://blog.investorrelations.com/blog/investor-relations-for-the-new-cfo) [January 05, 2021](https://blog.investorrelations.com/blog/investor-relations-for-the-new-cfo) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-for-the-new-cfo#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-for-the-new-cfo) [Investment Thesis](https://blog.investorrelations.com/blog/topic/investment-thesis), [SEC](https://blog.investorrelations.com/blog/topic/sec), [CFO](https://blog.investorrelations.com/blog/topic/cfo), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [ESG](https://blog.investorrelations.com/blog/topic/esg) [![](http://streaming.yayimages.com/images/photographer/sopan-hadi/0f1ddbd25f4b5d0b74661c3e0f15a93e/green-circle-globe.jpg)](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) ## [Approaching ESG from a PR Perspective](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [September 24, 2020](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* An effective program for [Environmental, Social and Governance (ESG)](https://www.investorrelations.com/practice-areas/esg-engagement/) management and communication can fundamentally make an organization stronger, more resilient and more attractive to investors and other key stakeholders, while helping to mitigate long-term risks. In today’s blog we talk to Evan Zall about how to incorporate *public relations* into an ESG program. Zall is President of [Longview Strategies](https://longviewstrategies.com/), a strategic marketing and communications firm with an emphasis on sustainability and finance. With more than 20 years in strategic marketing, Evan believes that strong communications can resolve a great number of complex challenges in the world – and clarifying connections between sustainability and profit is one of those challenges. Evan has been a speaker at national and regional sustainable investing forums, is a founding member of PR Masterminds, and is a contributor to the upcoming book, “Aligning Hearts, Minds, Wallets: A Collective Experience (Reshaping Capitalism for the Greater Global Good).” [Read More](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [ESG](https://blog.investorrelations.com/blog/topic/esg) [![](https://blog.investorrelations.com/hubfs/blog-files/Virtual%20Investor%20Day-1.jpg)](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) ## [Rewriting the Investor Day Playbook: Tips for Executing a Successful Virtual Event](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [June 17, 2020](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event#comments-listing) ***By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/) of Sharon Merrill, and David Fine of Fine Communications*** *Two investor day experts combine experience to deliver best practices on leveraging digital platforms to deliver a compelling virtual investor day.* The investor day is one of the most effective platforms for presenting your company’s strategy, outlining your long-term targets and showcasing the depth and strength of your management team. With the world moving to virtual formats for the foreseeable future, IROs are faced with a new task – mastering virtual investor day planning. This pivot presents new challenges as well as exciting new opportunities to engage and communicate critical messages with the investment community.  **The following are top tips for IROs to master to execute a successful virtual investor day:** [Read More](https://blog.investorrelations.com/blog/rewriting-the-investor-day-playbook-tips-for-executing-a-successful-virtual-event) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications), [Investor Event Planning](https://blog.investorrelations.com/blog/topic/investor-event-planning), [Event Planning](https://blog.investorrelations.com/blog/topic/event-planning) [![](https://blog.investorrelations.com/hubfs/yay-11408288-digital.jpg)](https://blog.investorrelations.com/blog/preparing-to-deliver-your-story-on-a-virtual-non-deal-roadshow) ## [Preparing to Deliver your Story on a Virtual Non-Deal Roadshow](https://blog.investorrelations.com/blog/preparing-to-deliver-your-story-on-a-virtual-non-deal-roadshow) [April 14, 2020](https://blog.investorrelations.com/blog/preparing-to-deliver-your-story-on-a-virtual-non-deal-roadshow) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/preparing-to-deliver-your-story-on-a-virtual-non-deal-roadshow#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* *Five Tips to Effectively Present to Investors on a Video Platform* Management teams of publicly held companies throughout the world are readying for a new phase of the corporate “new normal” in the COVID-19 world – the virtual non-deal roadshow. After the calendar Q1 reporting season ends, management and investors will be meeting via video platforms such as Zoom, Google Hangouts or Teams to discuss their companies’ prospects going forward. In addition to figuring out the technological logistics that will allow management to tell their companies’ stories to investors in an online format, they will need to prepare to deliver corporate messages using a different medium than what they’ve been accustomed. There is an inherent difference between communicating face to face and through a video platform. In this blog, we provide five tips to help deliver a compelling story to investors during a virtual non-deal roadshow.  [Read More](https://blog.investorrelations.com/blog/preparing-to-deliver-your-story-on-a-virtual-non-deal-roadshow) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications) [Previous](https://blog.investorrelations.com/blog/author/david-calusdian/page/1) [Next](https://blog.investorrelations.com/blog/author/david-calusdian/page/3) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. 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Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. 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