(to the tune of "Rudolph, the Red-Nosed Reindeer")
You know earnings and roadshows and bus tours are needed
And a conference list full of one-on-one meetings
But have you realized…
What investors now have top of mind?
This year’s main theme in IR
Are three letters we all know
And if you dare ignore them
Shareholders will say “Oh no!”
Social cause proposals too
Good governance required
ESG is here for good!
Then when you go out to sell
Your company stock
You’ll be in great shape to show
The bottom line will surely grow!
So now you know for next year
Aim for sustainability
And to attract investors
Make a plan for ESG!
Dora Gonzalez is a Senior Associate at Sharon Merrill. She has extensive communications experience and works with clients on investor relations and public relations issues, including analyst and investor targeting, conference and investor day planning, internal communications, media relations planning and execution, digital communications, social media campaign strategies and corporate messaging.