--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Reputation Management" description: Reputation Management | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - 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[Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - 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[Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](https://blog.investorrelations.com/hubfs/Great%20Pumpkin.jpg)](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) ## [Are You 'The Great Pumpkin' in Need of Reputation Management?](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [October 30, 2023](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* Every year Linus sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” When The Great Pumpkin disappoints, you can imagine the fury of a kid who has been cheated out of tricks or treats. What to do if you are in The Great Pumpkin’s shoes, in desperate need of reputation management? Whether you are a corporate executive, a disgraced athlete or a fictional cartoon character, here are three essential steps for reestablishing a positive brand.  [Read More](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) [![](https://blog.investorrelations.com/hubfs/Private%20Company.jpg)](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) ## [10 Ways to Look Good to Your Private Company Investors](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [October 02, 2020](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [Polly Pearson](https://blog.investorrelations.com/blog/author/polly-pearson) [Leave a comment](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors#comments-listing) *By [Polly Pearson](https://www.investorrelations.com/about/meet-our-team/polly-pearson/), Senior Vice President* [Read More](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [start-up IR](https://blog.investorrelations.com/blog/topic/start-up-ir), [private company IR](https://blog.investorrelations.com/blog/topic/private-company-ir) [![](http://streaming.yayimages.com/images/photographer/wavebreakmedia/0c79b1a186b994d365ff9eec9ed27c2d/risk-against-compass-arrow.jpg)](https://blog.investorrelations.com/blog/harassment-and-reputation-risk) ## [Harassment and Reputation Risk](https://blog.investorrelations.com/blog/harassment-and-reputation-risk) [August 08, 2018](https://blog.investorrelations.com/blog/harassment-and-reputation-risk) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Leave a comment](https://blog.investorrelations.com/blog/harassment-and-reputation-risk#comments-listing) *After many months of data breach disclosures and sexual harassment scandals, of frustration about perceived pay inequality and insular boardrooms, the largest financial institutions in the world have finally had enough. Larry Fink, CEO of BlackRock, fired the first warning shot this year, when in January he issued his annual letter to CEOs, titled “[A Sense of Purpose](https://www.blackrock.com/corporate/investor-relations/larry-fink-ceo-letter).” In the letter, Fink asked public companies not only to deliver increasing returns but to demonstrate how they make a “positive contribution to society.” And in March, the Council of Institutional Investors (CII), which represents 130 pension funds managing more than $3.5 trillion in assets, [called for corporate boards to adopt stricter guidelines for executives violating sexual harassment codes](https://www.cii.org/files/publications/misc/03_01_18_corporate_boards_sexual_harassment.pdf).* [Read More](https://blog.investorrelations.com/blog/harassment-and-reputation-risk) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Board of Directors](https://blog.investorrelations.com/blog/topic/board-of-directors), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications), [crisis communication plan](https://blog.investorrelations.com/blog/topic/crisis-communication-plan), [crisis preparation](https://blog.investorrelations.com/blog/topic/crisis-preparation), [Culture risk](https://blog.investorrelations.com/blog/topic/culture-risk) [![](http://streaming.yayimages.com/images/photographer/turbomotion/88aa177c73b656501e99cd7199496252/security-concept-fingerprint-in-the-keyhole-and-technology-element.jpg)](https://blog.investorrelations.com/blog/a-cybersecurity-conversation-with-prince-lobel) ## [A Cybersecurity Conversation with Prince Lobel](https://blog.investorrelations.com/blog/a-cybersecurity-conversation-with-prince-lobel) [June 27, 2018](https://blog.investorrelations.com/blog/a-cybersecurity-conversation-with-prince-lobel) [Sharon Merrill Associates](https://blog.investorrelations.com/blog/author/sharon-merrill-associates) [Leave a comment](https://blog.investorrelations.com/blog/a-cybersecurity-conversation-with-prince-lobel#comments-listing) *Global cybercrime damages are expected to exceed $6 trillion annually by 2021. From hacks of mobile payment and other non-traditional payment systems to data manipulation and sabotage, the external threats to operations and customer and investor perception seem to increase daily. We recently sat down with cybersecurity expert William S. Rogers Jr. of Prince Lobel Tye LLP, a Boston law firm whose attorneys handle matters of local, regional, national and international reach. Rogers, who is chair of the firm’s Data Privacy and Security Practice Group, discussed cybersecurity regulation and its impact on public and private companies.* [Read More](https://blog.investorrelations.com/blog/a-cybersecurity-conversation-with-prince-lobel) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Board of Directors](https://blog.investorrelations.com/blog/topic/board-of-directors), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Cybersecurity](https://blog.investorrelations.com/blog/topic/cybersecurity), [Investor Relations Trends](https://blog.investorrelations.com/blog/topic/investor-relations-trends), [Corporate Communications](https://blog.investorrelations.com/blog/topic/corporate-communications), [IR Compliance](https://blog.investorrelations.com/blog/topic/ir-compliance), [crisis communication plan](https://blog.investorrelations.com/blog/topic/crisis-communication-plan), [cybersecurity communication plan](https://blog.investorrelations.com/blog/topic/cybersecurity-communication-plan), [crisis preparation](https://blog.investorrelations.com/blog/topic/crisis-preparation) [![](http://streaming.yayimages.com/images/edited/photographer/wavebreakmedia/3f89133012982ad9bbe4492a51a6c23d/composite-image-of-businesswoman-looking-through-a-telescope.jpg)](https://blog.investorrelations.com/blog/the-risks-of-not-understanding-perceptions) ## [The Risks of Not Understanding Perceptions](https://blog.investorrelations.com/blog/the-risks-of-not-understanding-perceptions) [October 03, 2017](https://blog.investorrelations.com/blog/the-risks-of-not-understanding-perceptions) [Ryan Flaim](https://blog.investorrelations.com/blog/author/ryan-flaim) [Leave a comment](https://blog.investorrelations.com/blog/the-risks-of-not-understanding-perceptions#comments-listing) ***A $1 million privately owned software company with double digit sales growth and an active new product pipeline is blindsided when its largest customer abruptly switches to an emerging competitor; company revenues drop 20% and private funding for next expansion is at risk.  *** ***A $500 million diversified industrial company is successfully executing against its strategy to drive growth via acquisition and is surprised when several top sales performers abruptly leave the company because they are disconnected from the corporate strategy and vision; core business takes a hit. *** [Read More](https://blog.investorrelations.com/blog/the-risks-of-not-understanding-perceptions) [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Perception Audit](https://blog.investorrelations.com/blog/topic/perception-audit), [Industrial Investor Relations](https://blog.investorrelations.com/blog/topic/industrial-investor-relations), [Perception Study](https://blog.investorrelations.com/blog/topic/perception-study), [Perception](https://blog.investorrelations.com/blog/topic/perception), [Brand Management](https://blog.investorrelations.com/blog/topic/brand-management) [![](http://streaming.yayimages.com/images/photographer/kasto/470165306ef9132d6c043007193caf7e/speaker-at-business-conference-and-presentation.jpg)](https://blog.investorrelations.com/blog/5-tips-for-a-successful-investor-day) ## [5 Tips for a Successful Investor Day](https://blog.investorrelations.com/blog/5-tips-for-a-successful-investor-day) [February 11, 2016](https://blog.investorrelations.com/blog/5-tips-for-a-successful-investor-day) [Jamie Bernard](https://blog.investorrelations.com/blog/author/jamie-bernard) [Leave a comment](https://blog.investorrelations.com/blog/5-tips-for-a-successful-investor-day#comments-listing) Hosting an investor day can be a powerful way to raise management visibility and credibility, highlight the depth of your management team, and clarify your company’s value proposition and growth strategy.  But planning a successful investor day is no small task. Here are five tips to help you along the way. [Read More](https://blog.investorrelations.com/blog/5-tips-for-a-successful-investor-day) [IR Vendors](https://blog.investorrelations.com/blog/topic/ir-vendors), [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Targeting](https://blog.investorrelations.com/blog/topic/targeting), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Analyst Day](https://blog.investorrelations.com/blog/topic/analyst-day), [IRO](https://blog.investorrelations.com/blog/topic/iro), [CFO](https://blog.investorrelations.com/blog/topic/cfo), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) [![](http://streaming.yayimages.com/images/photographer/yellowj/8e4d88c32c232734d0611fae92c68ee0/halloween-pumpkin.jpg)](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) ## [Are You 'The Great Pumpkin' in Need of Reputation Management?](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [October 27, 2015](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* Every year Linus sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” When The Great Pumpkin disappoints, you can imagine the fury of a kid who has been cheated out of tricks or treats. What to do if you are in The Great Pumpkin’s shoes, in desperate need of reputation management? Whether you are a corporate executive, a disgraced athlete or a fictional cartoon character, here are three essential steps for reestablishing a positive brand.  [Read More](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) [![](http://streaming.yayimages.com/images/photographer/wavebreakmedia/5eaa0eabb419ffec667d5b04d454288f/american-football-standing-on-holder.jpg)](https://blog.investorrelations.com/blog/press-conferences-in-a-crisis-belichick-and-deflate-gate-2/) ## [Press Conferences in a Crisis: Belichick and Deflate-Gate](https://blog.investorrelations.com/blog/press-conferences-in-a-crisis-belichick-and-deflate-gate-2/) [January 28, 2015](https://blog.investorrelations.com/blog/press-conferences-in-a-crisis-belichick-and-deflate-gate-2/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/press-conferences-in-a-crisis-belichick-and-deflate-gate-2/#comments-listing) New England Patriots Coach Bill Belichick held two press conferences to address the “deflate-gate” controversy that has taken over sports headlines since the Patriot’s dismantling of the Indianapolis Colts in the AFC Championship game. The Patriots, and Belichick as its head coach, are accused of underinflating game-day footballs against league rules. After nearly a week of increasing hype and Patriot’s silence, Bill Belichick took the podium on Thursday morning in an attempt to quell the deflate-gate firestorm. His performance was lacking both in content and delivery and, thus, only fanned the sports talk radio flames that had been raging since the crisis broke. Then, in a surprising move, Belichick returned to face the cameras again on Saturday. He performed better in his second press conference and public reaction was more positive. Let’s take a look at some “lessons learned” from both of Belichick’s press conferences during the Patriot’s deflate-gate crisis. [Read More](https://blog.investorrelations.com/blog/press-conferences-in-a-crisis-belichick-and-deflate-gate-2/) [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations) ## [Reputation Management: Rebuilding Lance Armstrong](https://blog.investorrelations.com/blog/reputation-management-rebuilding-lance-armstrong/) [November 06, 2012](https://blog.investorrelations.com/blog/reputation-management-rebuilding-lance-armstrong/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/reputation-management-rebuilding-lance-armstrong/#comments-listing) *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* As bad as things look for [Lance Armstrong](http://lancearmstrong.com/) amidst the doping scandal that has cost him seven Tour De France titles and millions in endorsement deals, he has an opportunity that few in need of [reputation management](http://www.investorrelations.com/practice-areas/reputation-management/) ever have. This opportunity for reputation redemption comes not from his status as the most successful athlete his sport has ever seen, but as the founder of [LiveStrong](http://www.livestrong.org/), an organization that provides support for people fighting cancer around the world. It is much easier to forgive athletes like Lance for “on-the-field” discretions when they also are known for altruistic works off the field. Armstrong, however, like anyone in the middle of a crisis, needs to be realistic about what type of a reputation rescue is even possible. For example, can the career be saved? Could there be endorsement deals in the future? Can the hearts and minds of the general public be won over again? In Armstrong’s case, the cycling career is over, and so too are the endorsements. But his ability to regain respect as a leader in the cancer community and to take back the LiveStrong chairmanship he [recently resigned](http://www.huffingtonpost.com/2012/10/17/lance-armstrong-livestrong_n_1973097.html) is entirely possible. [Read More](https://blog.investorrelations.com/blog/reputation-management-rebuilding-lance-armstrong/) [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications) ## [Reputation Management for The Great Pumpkin](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/) [October 31, 2011](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* Year in and year out, [Linus](http://www.imdb.com/character/ch0016717/) sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). She forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” But every year, The Great Pumpkin disappoints, and as Linus puts it, there’s “nothing compared to the fury of a woman who has been cheated out of tricks or treats.” Now *there’s* a holiday icon in desperate need of [reputation management](http://www.investorrelations.com/practice-areas/reputation-management/). Here are three tips to reestablishing a positive personal brand whether you are a fictional cartoon character, disgraced athlete or corporate executive. **1) Determine Your Desired Brand Identity** Before you begin the reputation rebuilding process, decide what you want the essence of your new personal brand to be. Philanthropist? Industry expert? Respected business Leader? After you’ve determined your desired personal brand, develop a strategy to take action and then communicate to your key audiences. For example, in the years after Jimmy Carter’s failed presidential re-election bid, he re-branded himself as a humanitarian very successfully through his work with [Habitat for Humanity](http://www.habitat.org/default.aspx?tgs=MTAvMjgvMjAxMSAyOjQ1OjIxIFBN). As for The Great Pumpkin, I’d recommend taking the same approach as Santa Claus and the Easter Bunny and finally make good on his toy delivering promise. 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