--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Retail Investor Relations" description: Retail Investor Relations | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - 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[Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](https://blog.investorrelations.com/hubfs/iStock_000043221290Largeconsumer.jpg)](https://blog.investorrelations.com/blog/5-keys-to-communicating-a-compelling-retail-investment-story-ok/) ## [5 Keys to Communicating a Compelling Retail Investment Story](https://blog.investorrelations.com/blog/5-keys-to-communicating-a-compelling-retail-investment-story-ok/) [April 27, 2015](https://blog.investorrelations.com/blog/5-keys-to-communicating-a-compelling-retail-investment-story-ok/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/5-keys-to-communicating-a-compelling-retail-investment-story-ok/#comments-listing) For those IROs and CFOs new to the retail sector, the practice of investor relations can seem like a whole new field – with new players, metrics and ways to communicate. And while best practices and the fundamentals of IR still hold true, there is a lot to learn before you can expertly communicate your retail company’s story to the investment community. Here are five tips to get you started. [Read More](https://blog.investorrelations.com/blog/5-keys-to-communicating-a-compelling-retail-investment-story-ok/) [Investment Thesis](https://blog.investorrelations.com/blog/topic/investment-thesis), [Retail](https://blog.investorrelations.com/blog/topic/retail), [Retail Investor Relations](https://blog.investorrelations.com/blog/topic/retail-investor-relations), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. [![Download your free copy of 'Why Perceptions Matter'](https://no-cache.hubspot.com/cta/default/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748)  ### Common Topics: - [Investor Relations (148)](https://blog.investorrelations.com/blog/topic/investor-relations) - [Shareholder Communications (44)](https://blog.investorrelations.com/blog/topic/shareholder-communications) - [Crisis Communications (42)](https://blog.investorrelations.com/blog/topic/crisis-communications) - [Sharon Merrill Associates (42)](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates) - [Strategic Messaging (36)](https://blog.investorrelations.com/blog/topic/strategic-messaging) - [Investor Relations Agency (34)](https://blog.investorrelations.com/blog/topic/investor-relations-agency) - [Investor Relations Firm (32)](https://blog.investorrelations.com/blog/topic/investor-relations-firm) - [IR Trends (31)](https://blog.investorrelations.com/blog/topic/ir-trends) - 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