--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Strategic Messaging" description: Strategic Messaging | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate 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Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - [Transaction Communications](http://www.investorrelations.com/practice-areas/transaction-communications/) - [Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](https://blog.investorrelations.com/hubfs/MicrosoftTeams-image%20(3).png)](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world-chapter-two) ## [Effective Storytelling in a PowerPoint®-Obsessed World – Chapter Two](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world-chapter-two) [October 26, 2022](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world-chapter-two) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world-chapter-two#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world-chapter-two) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) ## [Effective Storytelling in a PowerPoint®-Obsessed World – Chapter One](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world) [October 26, 2022](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/effective-storytelling-in-a-powerpoint-obsessed-world) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/High%20Five.jpg)](https://blog.investorrelations.com/blog/deliver-earnings-season-success) ## [5-Point Checklist to Deliver Earnings Season Success](https://blog.investorrelations.com/blog/deliver-earnings-season-success) [September 21, 2022](https://blog.investorrelations.com/blog/deliver-earnings-season-success) [Ian Rhoades](https://blog.investorrelations.com/blog/author/ian-rhoades) [Leave a comment](https://blog.investorrelations.com/blog/deliver-earnings-season-success#comments-listing) *By [Ian Rhoades](https://www.investorrelations.com/about/meet-our-team/ian-rhoades/), Senior Associate* [Read More](https://blog.investorrelations.com/blog/deliver-earnings-season-success) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Earnings Call](https://blog.investorrelations.com/blog/topic/earnings-call), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Earnings](https://blog.investorrelations.com/blog/topic/earnings), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Giving%20Life%20to%20Your%20Investor%20Presentation-2.jpg)](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) ## [Giving Life to Your Investor Presentation: Finding Success at Investor Conferences and Investor Days](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [September 14, 2022](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/giving-life-to-you-investor-presentation) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/QQP.jpg)](https://blog.investorrelations.com/blog/quarterly-quiet-period-why-you-should-consider-a-hyrbid-approach) ## [The Quarterly Quiet Period – What It Is, How to Execute, and Why You Should Consider a Hybrid Approach](https://blog.investorrelations.com/blog/quarterly-quiet-period-why-you-should-consider-a-hyrbid-approach) [August 03, 2022](https://blog.investorrelations.com/blog/quarterly-quiet-period-why-you-should-consider-a-hyrbid-approach) [Will Dyke](https://blog.investorrelations.com/blog/author/will-dyke) [Leave a comment](https://blog.investorrelations.com/blog/quarterly-quiet-period-why-you-should-consider-a-hyrbid-approach#comments-listing) *By [Will Dyke](https://www.investorrelations.com/about/meet-our-team/will-dyke/), Senior Associate* [Read More](https://blog.investorrelations.com/blog/quarterly-quiet-period-why-you-should-consider-a-hyrbid-approach) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Telling%20a%20Story.jpg)](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) ## [Investor Relations Messaging: Telling a Story Investors Want to Hear](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [July 28, 2022](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-messaging-telling-a-story-investors-want-to-hear) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/DavidsBlog.jpg)](https://blog.investorrelations.com/blog/investor-relations-for-industrials) ## [Investor Relations for Industrials](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [May 09, 2022](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/investor-relations-for-industrials#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* [Read More](https://blog.investorrelations.com/blog/investor-relations-for-industrials) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Industrial Investor Relations](https://blog.investorrelations.com/blog/topic/industrial-investor-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/technology-2.jpg)](https://blog.investorrelations.com/blog/communicating-with-computers) ## [Communicating with Computers: 5 Tips for Modernizing Your IR Program](https://blog.investorrelations.com/blog/communicating-with-computers) [April 29, 2022](https://blog.investorrelations.com/blog/communicating-with-computers) [Will Dyke](https://blog.investorrelations.com/blog/author/will-dyke) [Leave a comment](https://blog.investorrelations.com/blog/communicating-with-computers#comments-listing) *By[Will Dyke](https://www.investorrelations.com/about/meet-our-team/will-dyke/), Senior Associate* [Read More](https://blog.investorrelations.com/blog/communicating-with-computers) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Financial Communication](https://blog.investorrelations.com/blog/topic/financial-communication), [Earnings Call](https://blog.investorrelations.com/blog/topic/earnings-call), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [IR Trends](https://blog.investorrelations.com/blog/topic/ir-trends), [IR Recommendations](https://blog.investorrelations.com/blog/topic/ir-recommendations) [![](https://blog.investorrelations.com/hubfs/Private%20Company.jpg)](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) ## [10 Ways to Look Good to Your Private Company Investors](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [October 02, 2020](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [Polly Pearson](https://blog.investorrelations.com/blog/author/polly-pearson) [Leave a comment](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors#comments-listing) *By [Polly Pearson](https://www.investorrelations.com/about/meet-our-team/polly-pearson/), Senior Vice President* [Read More](https://blog.investorrelations.com/blog/10-ways-to-look-good-to-your-private-company-investors) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [start-up IR](https://blog.investorrelations.com/blog/topic/start-up-ir), [private company IR](https://blog.investorrelations.com/blog/topic/private-company-ir) [![](http://streaming.yayimages.com/images/photographer/sopan-hadi/0f1ddbd25f4b5d0b74661c3e0f15a93e/green-circle-globe.jpg)](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) ## [Approaching ESG from a PR Perspective](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [September 24, 2020](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective#comments-listing) *By [David Calusdian](https://www.investorrelations.com/about/meet-our-team/david-c-calusdian/), President* An effective program for [Environmental, Social and Governance (ESG)](https://www.investorrelations.com/practice-areas/esg-engagement/) management and communication can fundamentally make an organization stronger, more resilient and more attractive to investors and other key stakeholders, while helping to mitigate long-term risks. In today’s blog we talk to Evan Zall about how to incorporate *public relations* into an ESG program. Zall is President of [Longview Strategies](https://longviewstrategies.com/), a strategic marketing and communications firm with an emphasis on sustainability and finance. With more than 20 years in strategic marketing, Evan believes that strong communications can resolve a great number of complex challenges in the world – and clarifying connections between sustainability and profit is one of those challenges. Evan has been a speaker at national and regional sustainable investing forums, is a founding member of PR Masterminds, and is a contributor to the upcoming book, “Aligning Hearts, Minds, Wallets: A Collective Experience (Reshaping Capitalism for the Greater Global Good).” [Read More](https://blog.investorrelations.com/blog/approaching-esg-from-a-pr-perspective) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Corporate Governance](https://blog.investorrelations.com/blog/topic/corporate-governance), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [ESG](https://blog.investorrelations.com/blog/topic/esg) [Next](https://blog.investorrelations.com/blog/topic/strategic-messaging/page/2) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. 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