--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Credibility" description: Credibility | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - 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[Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](https://blog.investorrelations.com/hubfs/Great%20Pumpkin.jpg)](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) ## [Are You 'The Great Pumpkin' in Need of Reputation Management?](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [October 30, 2023](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* Every year Linus sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” When The Great Pumpkin disappoints, you can imagine the fury of a kid who has been cheated out of tricks or treats. What to do if you are in The Great Pumpkin’s shoes, in desperate need of reputation management? Whether you are a corporate executive, a disgraced athlete or a fictional cartoon character, here are three essential steps for reestablishing a positive brand.  [Read More](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management-0) [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) [![](http://streaming.yayimages.com/images/photographer/phovoir/d9d1ef03888884416906d4c38ea0e83d/businessmen-shaking-hands-outdoors.jpg)](https://blog.investorrelations.com/blog/the-art-of-communicating-an-acquisition-in-2016) ## [The Art of Communicating an Acquisition: M&A in 2016](https://blog.investorrelations.com/blog/the-art-of-communicating-an-acquisition-in-2016) [March 24, 2016](https://blog.investorrelations.com/blog/the-art-of-communicating-an-acquisition-in-2016) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Leave a comment](https://blog.investorrelations.com/blog/the-art-of-communicating-an-acquisition-in-2016#comments-listing) Global merger and acquisition activity set an all-time high last year, breaking the previous record set in 2007.  According to an EY survey in October 2015, 59% of executives planned to actively pursue acquisitions in the coming 12 months. Given that this number is significantly higher than the 40% reported in the survey a year ago, we very well could see another record-breaking year for M&A in 2016.  [Read More](https://blog.investorrelations.com/blog/the-art-of-communicating-an-acquisition-in-2016) [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Mergers & Acquisitions](https://blog.investorrelations.com/blog/topic/mergers-acquisitions), [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [CFO](https://blog.investorrelations.com/blog/topic/cfo), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [CEO](https://blog.investorrelations.com/blog/topic/ceo), [Trends](https://blog.investorrelations.com/blog/topic/trends), [2016](https://blog.investorrelations.com/blog/topic/2016) [![](http://streaming.yayimages.com/images/photographer/wavebreakmedia/01f59b840d31e7fcd833a2bbb1a960df/businessman-giving-presentation-to-his-colleagues.jpg)](https://blog.investorrelations.com/blog/telling-a-story-investors-want-to-hear) ## [Telling a Story Investors Want to Hear](https://blog.investorrelations.com/blog/telling-a-story-investors-want-to-hear) [January 14, 2016](https://blog.investorrelations.com/blog/telling-a-story-investors-want-to-hear) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/telling-a-story-investors-want-to-hear#comments-listing) It’s the ability to tell a compelling story that will get the investment community excited about your company. It’s also a great challenge for even the largest public companies in the country. [Read More](https://blog.investorrelations.com/blog/telling-a-story-investors-want-to-hear) [Investment Thesis](https://blog.investorrelations.com/blog/topic/investment-thesis), [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Buy-Side](https://blog.investorrelations.com/blog/topic/buy-side), [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Sell-side Coverage](https://blog.investorrelations.com/blog/topic/sell-side-coverage), [Sell-side](https://blog.investorrelations.com/blog/topic/sell-side), [CFO](https://blog.investorrelations.com/blog/topic/cfo), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) [![](http://streaming.yayimages.com/images/photographer/kasto/bd3669401a0dabd31bac54ecc8818976/business-man-making-presentation-in-office-on-job-interview.jpg)](https://blog.investorrelations.com/blog/four-steps-to-deliver-a-captivating-presentation) ## [Four Steps to Deliver a Captivating Presentation](https://blog.investorrelations.com/blog/four-steps-to-deliver-a-captivating-presentation) [October 29, 2015](https://blog.investorrelations.com/blog/four-steps-to-deliver-a-captivating-presentation) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/four-steps-to-deliver-a-captivating-presentation#comments-listing) The ability to deliver a captivating presentation, whether at meetings, investor conferences or in a more personal one-on-one setting is challenging for most. Even those who are naturally gifted still need to practice to be their best.  [Read More](https://blog.investorrelations.com/blog/four-steps-to-deliver-a-captivating-presentation) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Public Speaking](https://blog.investorrelations.com/blog/topic/public-speaking), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [Speaking Engagements](https://blog.investorrelations.com/blog/topic/speaking-engagements), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [CEO](https://blog.investorrelations.com/blog/topic/ceo) [![](http://streaming.yayimages.com/images/photographer/yellowj/8e4d88c32c232734d0611fae92c68ee0/halloween-pumpkin.jpg)](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) ## [Are You 'The Great Pumpkin' in Need of Reputation Management?](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [October 27, 2015](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* Every year Linus sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” When The Great Pumpkin disappoints, you can imagine the fury of a kid who has been cheated out of tricks or treats. What to do if you are in The Great Pumpkin’s shoes, in desperate need of reputation management? Whether you are a corporate executive, a disgraced athlete or a fictional cartoon character, here are three essential steps for reestablishing a positive brand.  [Read More](https://blog.investorrelations.com/blog/are-you-the-great-pumpkin-in-need-of-reputation-management) [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Public Relations](https://blog.investorrelations.com/blog/topic/public-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [The Firing of Terry Francona: Lessons in Crisis Communications](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [October 04, 2011](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/#comments-listing) *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* The firing of Red Sox manager [Terry Francona](http://www.google.com/#hl=en&cp=9&gs_id=1v&xhr=t&q=terry+francona&pf=p&sclient=psy-ab&site=&source=hp&pbx=1&oq=terry+fra&aq=0&aqi=g1g-z1g2&aql=&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=4af686ff7b84869c&biw=1261&bih=474) offers a few valuable lessons in [crisis communications](http://www.investorrelations.com/case-studies/crisis-communications/), especially those relating to the unexpected departure of an executive. For those of you outside of [Red Sox Nation](http://boston.redsox.mlb.com/index.jsp?c_id=bos), let me offer a little background: the only living manager of Boston’s professional baseball team to win a world series (twice!) is now unemployed after missing the playoffs following a disastrous September collapse. To be technical, Francona wasn’t fired; the team declined to pick up the option on his 2012 contract. While the debate over letting Francona go is an ideal subject for a [sports-focused blog](http://bostondirtdogs.com/), the way the decision was communicated offers two valuable lessons to anyone in crisis communications. **1) Take a Deep Breath:** When a decision is made suddenly to release a senior executive, care should be taken to think through the communications timeline. The Red Sox put Francona [in front of the microphones](http://www.boston.com/sports/baseball/redsox/articles/2011/09/30/red_sox_manager_franconas_future_still_in_doubt/) the day after the final game of the season for no reason other than to discuss the final calamitous loss. If ownership had even an inkling that the team would be sending Francona on his way, why put him in front of reporters to awkwardly answer questions about his future? To make matters worse, the very next day Francona held a press conference to announce his departure, which was then followed by another media gathering by the Sox brass to discuss the action. Why two additional separate press conferences? The Sox would have been better served to have one [well rehearsed press conference](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) (including Francona and the Sox higher-ups) to address the disastrous end of the season and announce that the time was right for a managerial change. In any crisis situation, take a deep breath, think a few steps ahead and plan all messaging and timing of external communications accordingly. [Read More](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. [![Download your free copy of 'Why Perceptions Matter'](https://no-cache.hubspot.com/cta/default/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748)  ### Common Topics: - [Investor Relations (148)](https://blog.investorrelations.com/blog/topic/investor-relations) - [Shareholder Communications (44)](https://blog.investorrelations.com/blog/topic/shareholder-communications) - [Crisis Communications (42)](https://blog.investorrelations.com/blog/topic/crisis-communications) - [Sharon Merrill Associates (42)](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates) - [Strategic Messaging (36)](https://blog.investorrelations.com/blog/topic/strategic-messaging) - [Investor Relations Agency (34)](https://blog.investorrelations.com/blog/topic/investor-relations-agency) - [Investor Relations Firm (32)](https://blog.investorrelations.com/blog/topic/investor-relations-firm) - [IR Trends (31)](https://blog.investorrelations.com/blog/topic/ir-trends) - 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