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Investor Relations for Industrials

Communicating That 1+1 = 3

By David Calusdian, Executive Vice President & Partner

Investor relations for industrialsA well-known portfolio manager once said to me that he loved diversified industrial companies “for their break-up value.” If you’re in the industrial space, this is the polar opposite of how you want investors to think about your company. For an industrial, it all comes down to ensuring that investors see your company as being more than a sum of its parts – not less. Here are four tips to ensure that investors believe your company is worth more than its breakup value.

Synergize! An industrial company’s collection of businesses can either be viewed as just that - a disparate group of autonomous operations individually contributing to the corporate P&L. Or they can be seen as interconnected, mutually supporting components of a single profit-generating machine. The first way to demonstrate that your company’s whole is indeed greater than the sum of its parts is to communicate how the portfolio management philosophy of the business fosters cross-selling throughout the organization, driving revenue growth. Also focus on how management realizes cost synergies across the enterprise, such as through lower fixed costs due to shared overhead or greater combined purchasing power.

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Investor Presentation, IR Program Planning, Investor Meetings, Crisis Communications, Media Relations, IPO, Shareholder Communications, Industrial Investor Relations, Investor Relations, Earnings

Keeping the Activists at Bay: Five Steps to an Effective Response Plan

The new reality is that no public company, no matter how highly regarded or well managed, is immune from activist attention. The number of activist campaigns waged against public companies increased in 2015 to 375 according to the research firm FactSet.

Once an activist surfaces, every move a company makes can have a profound and cascading effect on its long-term viability.  Therefore, it is essential to craft response plans before any sign of danger emerges.

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Targeting, Wall Street, Shareholder Activism, Investor Meetings, Buy-Side, Proxy Season, Proxy Fight, Crisis Communications, STREETSCOPE, IRO, CFO

Are You 'The Great Pumpkin' in Need of Reputation Management?

A Halloween Lesson with Apologies to Charles M. Schulz

Every year Linus sits in the neighborhood pumpkin patch trying to impress Charlie Brown’s little sister Sally with a personal introduction to The Great Pumpkin. On Halloween, she forgoes trick or treating to wait for the Great Pumpkin as he “flies through the air and brings toys to all the children of the world.” When The Great Pumpkin disappoints, you can imagine the fury of a kid who has been cheated out of tricks or treats.

What to do if you are in The Great Pumpkin’s shoes, in desperate need of reputation management? Whether you are a corporate executive, a disgraced athlete or a fictional cartoon character, here are three essential steps for reestablishing a positive brand. 

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Credibility, Reputation Management, Crisis Communications, Public Relations, Investor Relations

Press Conferences in a Crisis: Belichick and Deflate-Gate

New England Patriots Coach Bill Belichick held two press conferences to address the “deflate-gate” controversy that has taken over sports headlines since the Patriot’s dismantling of the Indianapolis Colts in the AFC Championship game. The Patriots, and Belichick as its head coach, are accused of underinflating game-day footballs against league rules.

After nearly a week of increasing hype and Patriot’s silence, Bill Belichick took the podium on Thursday morning in an attempt to quell the deflate-gate firestorm. His performance was lacking both in content and delivery and, thus, only fanned the sports talk radio flames that had been raging since the crisis broke. Then, in a surprising move, Belichick returned to face the cameras again on Saturday. He performed better in his second press conference and public reaction was more positive. Let’s take a look at some “lessons learned” from both of Belichick’s press conferences during the Patriot’s deflate-gate crisis.

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Presentation Training, Reputation Management, Crisis Communications, Public Relations

Sharon Merrill President and Partner Maureen Wolff selected as 2014 NIRI Fellow

Sharon Merrill Associates President and Partner Maureen Wolff was selected as one of five new National Investor Relations Institute (NIRI) Fellows. NIRI Fellows are recognized leaders who represent the ideals of the investor relations (IR) profession, and have distinguished themselves on the basis of their integrity, leadership, involvement and contributions to the IR profession throughout their careers.

Sharon Merrill, Chairman and CEO of Sharon Merrill Associates said, “Maureen is extremely well deserving of this great honor by the National Investor Relations Institute. She has been a leader in the advancement of the investor relations profession for the past 30 years and an ardent supporter of NIRI. Congratulations to Maureen and the 2014 class of NIRI Fellows.”

In the NIRI announcement of the Fellows Class of 2014 , NIRI CEO Jeff Morgan said, “I am delighted to honor these five outstanding individuals who have been so important to the development of the profession and to NIRI’s success. NIRI Fellows are nominated by their peers, and represent the highest standards in the investor relations profession and in our community. We look forward to honoring them at the 2014 NIRI Annual Conference this June.”

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Awards, Sharon Merrill Associates, Investor Relations Agency, Crisis Communications, NIRI, Shareholder Communications, Investor Relations, Investor Relations Firm, Activist Investors

Reputation Management: Rebuilding Lance Armstrong

By David Calusdian, Executive Vice President & Partner

As bad as things look for Lance Armstrong amidst the doping scandal that has cost him seven Tour De France titles and millions in endorsement deals, he has an opportunity that few in need of reputation management ever have. This opportunity for reputation redemption comes not from his status as the most successful athlete his sport has ever seen, but as the founder of LiveStrong, an organization that provides support for people fighting cancer around the world. It is much easier to forgive athletes like Lance for “on-the-field” discretions when they also are known for altruistic works off the field.

Armstrong, however, like anyone in the middle of a crisis, needs to be realistic about what type of a reputation rescue is even possible. For example, can the career be saved? Could there be endorsement deals in the future? Can the hearts and minds of the general public be won over again? In Armstrong’s case, the cycling career is over, and so too are the endorsements. But his ability to regain respect as a leader in the cancer community and to take back the LiveStrong chairmanship he recently resigned is entirely possible.

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Reputation Management, Crisis Communications

Preparing for a Social Media Crisis

By David Calusdian, Executive Vice President & Partner

I recently participated as the designated “social media expert” as part of a crisis communications case study session at the 2012 NIRI Southwest regional conference. This year’s conference was held in New Orleans and the session centered on a fictitious publicly held bead manufacturing company (apropos for the conference host city) that found itself suddenly facing a major environmental crisis. During the true-to-life exercise, attendees took on the roles of the company’s corporate communications officers and were tasked with implementing all aspects of the crisis response plan.

In their new roles, the attendees had to make a number of decisions relating to the immediate actions of the fictitious company, “Beignet Beads & Baubles.” For example, should the company proceed with a press conference with the governor announcing a state grant that afternoon? Should management go forward with a scheduled presentation at a major investor conference in New York the next day? Should a planned announcement of a major plant expansion be delayed? As typically happens with a real crisis, the Beignet Beads & Baubles “crisis team-for-a-day” was given an increasing amount of information to complicate their decision-making process.

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IR Program Planning, Reg FD, Strategic Messaging, IR Website, Crisis Communications, Disclosure Policy, Media Relations, Shareholder Communications, Social Media, Investor Relations, Monitoring, Socialize IR, Activist Investors

Social Media for Investor Relations for the Marketing/PR Professional

By Dennis Walsh, Senior Consultant & Director of Social Media

It’s that time of year again: Back to School! For my first job out of college I worked as an educator. This year, for “Back to School” season, I thought I’d step back into my teaching shoes. The following is a quick lesson on social media for investor relations for the marketing and public relations professional.

Technology is constantly changing the way we engage with our audience, so professional communicators must never stop learning new techniques. As a seasoned marketing or public relations professional, you’ve likely got social media covered. But how fluent are you in investor relations best practices? If you work for a public company, you might want to rethink your social media engagement strategy.

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IR Program Planning, Reg FD, Crisis Communications, Public Relations, Disclosure Policy, IRO, Shareholder Communications, Social Media, Investor Relations, Socialize IR, Earnings, Investor Relations Firm

Achieving Nirvana for Your M&A Deal – Lessons Learned in Seattle

By Jim Buckley

At the recently concluded NIRI National conference in Seattle, I was invited to moderate a panel entitled Communicating the Deal: How IR Can Drive Success. The session featured a seasoned cast of practitioners who have successfully navigated an assortment of M&A transactions ranging from strategic purchases and spinoffs to hostile takeovers and going private. Participants were treated to valuable insights, anecdotes and lessons learned from Andrew Kramer of Interactive Data Corporation, Brian McPeak of Owens Corning, John Chevalier of Procter & Gamble and Kristy Nicholas of Expedia.

Deals have begun to pick up momentum again in recent years, with the Institute of Mergers, Acquisitions and Alliances (a fabulous site if you need M&A data) estimating that there were approximately 15,000 deals in North America during 2011 amounting to $1.6 trillion. This is the equivalent of someone buying Apple, Exxon Mobil, Microsoft, Wal-Mart and General Electric – combined. Worldwide, that number rises to $5.1 trillion.

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Mergers & Acquisitions, Crisis Communications, NIRI, Speaking Engagements, Investor Relations, Activist Investors, Acquisitions

What’s In/What’s Out for Investor Relations in 2012

By Jim Buckley

To kick off the New Year, we decided to renew an old Sharon Merrill tradition and take a lighthearted look at what’s in and what’s out in investor relations and related areas in 2012. Hope you enjoy, and have a happy and successful 2012.

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Hedge Fund, Board Communications, Annual Meeting, Investor Relations Agency, Proxy Access, Crisis Communications, Social Media, Investor Relations, Activist Investors

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