--- title: "Crisis Communications: How to Best Prepare for those “Uh-Oh!” Moments" description: "Crisis Communications: How to Best Prepare for those “Uh-Oh!” Moments" --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - [Transaction Communications](http://www.investorrelations.com/practice-areas/transaction-communications/) - [Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) [![Sharon Merrill](https://blog.investorrelations.com/hs-fs/hubfs/sharonmerrill_imager/Sharon-Merrill-Header-Logo.png?width=639&height=109&name=Sharon-Merrill-Header-Logo.png)](http://www.investorrelations.com/) - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - [Transaction Communications](http://www.investorrelations.com/practice-areas/transaction-communications/) - [Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium ## Crisis Communications: How to Best Prepare for those “Uh-Oh!” Moments [November 04, 2009](https://blog.investorrelations.com/blog/crisis-communications-how-to-best-prepare-for-those-uh-oh-moments/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/crisis-communications-how-to-best-prepare-for-those-uh-oh-moments/#comments-listing) Recently, I served on a panel at the [Publicity Club of New England’s](http://www.pubclub.org/) “An Inside Look at Crisis Communications” program, along with other corporate and crisis communications veterans from the Boston area. We each shared some of our most memorable cases including events involving government funding cuts, infant product recalls, massive layoffs, insider trading, embezzlement, and my favorite of the evening – the potential euthanasia of all the animals at two state-run zoos. While the cases ran the gamut of companies private and public, from small start-ups to large multinationals, in industries from consumer goods and high tech to pharmaceuticals and law firms, there were some consistent themes that arose from the discussion. **“Somebody’s Watching Me”** Just like that stack of money from the Geico commercials, somebody is watching every move that companies and their employees make today. And more and more frequently they are turning to social media to instantly report their findings and opinions. Social media, however, is not only accelerating the pace that information is being delivered, but is reshaping the entire communications landscape. Just ask Domino’s Pizza about what two of their employees “caught on tape.” In today’s crisis situation, anyone and everyone can now add their opinion into the conversation at a moment’s notice. They can introduce unfounded rumors and false information, oftentimes with damaging consequences. Companies now must be hypervigilant in monitoring what’s being said about them in the ever-changing online world. It’s imperative to take advantage of the many tools for social media monitoring now available and to listen in on the conversation that may be brewing about your company. **Follow the Boy Scout Motto** Be prepared. Every organization should have a comprehensive crisis plan, including multiple scenarios. Think about “what keeps you up at night” and various “what ifs.” Expect the unexpected, and then try to prepare for the most devastating possibilities, such as corporate malfeasance, death of top executives, environmental disasters, terrorism attacks or leaks of confidential information. **Don’t Crowd the Kitchen** As the saying goes, too many cooks spoil the broth. Limiting the number of spokespeople in a crisis is critical to success. If too many individuals from your company are talking – which can readily happen in a world of chat boards and social media – you quickly lose control of the message. At best, your message becomes muddled, and at worst, incorrect or confidential information gets released. Designate a short list of qualified executives to address the media, investors, regulatory officials, the local community, etc., to ensure appropriate messaging. **The Truth Shall Set You Free** In a crisis, you want to maximize your credibility and resolve the situation quickly. The worst choice any organization can make is to attempt to diminish or cover up an unfavorable situation. The truth tends to come out eventually, which will only serve to extend and deepen the crisis while destroying an organization’s credibility. Stakeholders appreciate transparency. The best way to defuse a situation is to be forthright and honest about it, which can serve to make today’s crisis yesterday’s news. It also clears the path for more positive announcements, as in the case of the zoos when attention finally shifted from the “killing of the animals” to the birth of a baby giraffe. Jim Buckley Subscribe to our weekly email: [Investor Relations Around the Web](http://investorrelations.us2.list-manage2.com/subscribe?u=8e761227a805ef469d749a34f&id=17a7c41001) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Speaking Engagements](https://blog.investorrelations.com/blog/topic/speaking-engagements), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Monitoring](https://blog.investorrelations.com/blog/topic/monitoring) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. [![Download your free copy of 'Why Perceptions Matter'](https://no-cache.hubspot.com/cta/default/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748)  ### Common Topics: - [Investor Relations (148)](https://blog.investorrelations.com/blog/topic/investor-relations) - [Shareholder Communications (44)](https://blog.investorrelations.com/blog/topic/shareholder-communications) - [Crisis Communications (42)](https://blog.investorrelations.com/blog/topic/crisis-communications) - [Sharon Merrill Associates (42)](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates) - [Strategic Messaging (36)](https://blog.investorrelations.com/blog/topic/strategic-messaging) - [Investor Relations Agency (34)](https://blog.investorrelations.com/blog/topic/investor-relations-agency) - [Investor Relations Firm (32)](https://blog.investorrelations.com/blog/topic/investor-relations-firm) - [IR Trends (31)](https://blog.investorrelations.com/blog/topic/ir-trends) - [IR Program Planning (30)](https://blog.investorrelations.com/blog/topic/ir-program-planning) - [Presentation Training (29)](https://blog.investorrelations.com/blog/topic/presentation-training) - [Investor Presentation (25)](https://blog.investorrelations.com/blog/topic/investor-presentation) - [Investor Meetings (24)](https://blog.investorrelations.com/blog/topic/investor-meetings) - [IRO (22)](https://blog.investorrelations.com/blog/topic/iro) - [Social Media (22)](https://blog.investorrelations.com/blog/topic/social-media) - [NIRI (21)](https://blog.investorrelations.com/blog/topic/niri) - [Board Communications (18)](https://blog.investorrelations.com/blog/topic/board-communications) - [Earnings (18)](https://blog.investorrelations.com/blog/topic/earnings) - [IR Recommendations (18)](https://blog.investorrelations.com/blog/topic/ir-recommendations) - [Corporate Communications (17)](https://blog.investorrelations.com/blog/topic/corporate-communications) - [Disclosure Policy (17)](https://blog.investorrelations.com/blog/topic/disclosure-policy) - [Activist Investors (16)](https://blog.investorrelations.com/blog/topic/activist-investors) - [Disclosure (16)](https://blog.investorrelations.com/blog/topic/disclosure) - [Reg FD (15)](https://blog.investorrelations.com/blog/topic/reg-fd) - [ESG (14)](https://blog.investorrelations.com/blog/topic/esg) - [IR Website (13)](https://blog.investorrelations.com/blog/topic/ir-website) - [SEC (13)](https://blog.investorrelations.com/blog/topic/sec) - [Earnings Call (12)](https://blog.investorrelations.com/blog/topic/earnings-call) - [IPO (12)](https://blog.investorrelations.com/blog/topic/ipo) - [Investor Day (11)](https://blog.investorrelations.com/blog/topic/investor-day) - [Shareholder Activism (11)](https://blog.investorrelations.com/blog/topic/shareholder-activism) - [Guidance (10)](https://blog.investorrelations.com/blog/topic/guidance) - [Reputation Management (10)](https://blog.investorrelations.com/blog/topic/reputation-management) - [Targeting (10)](https://blog.investorrelations.com/blog/topic/targeting) - [Analyst Day (9)](https://blog.investorrelations.com/blog/topic/analyst-day) - [CFO (9)](https://blog.investorrelations.com/blog/topic/cfo) - [Corporate Governance (9)](https://blog.investorrelations.com/blog/topic/corporate-governance) - [Holiday (9)](https://blog.investorrelations.com/blog/topic/holiday) - [Media Relations (9)](https://blog.investorrelations.com/blog/topic/media-relations) - [Proxy Season (9)](https://blog.investorrelations.com/blog/topic/proxy-season) - [Investor Relations Blog (8)](https://blog.investorrelations.com/blog/topic/investor-relations-blog) - [Proxy Access (8)](https://blog.investorrelations.com/blog/topic/proxy-access) - [Public Relations (8)](https://blog.investorrelations.com/blog/topic/public-relations) - [Speaking Engagements (8)](https://blog.investorrelations.com/blog/topic/speaking-engagements) - [Annual Meeting (7)](https://blog.investorrelations.com/blog/topic/annual-meeting) - [Buy-Side (7)](https://blog.investorrelations.com/blog/topic/buy-side) - [Corporate Access (7)](https://blog.investorrelations.com/blog/topic/corporate-access) - [Financial Communication (7)](https://blog.investorrelations.com/blog/topic/financial-communication) - [Investor Relations Trends (7)](https://blog.investorrelations.com/blog/topic/investor-relations-trends) - [Public Speaking (7)](https://blog.investorrelations.com/blog/topic/public-speaking) - [Sell-side Coverage (7)](https://blog.investorrelations.com/blog/topic/sell-side-coverage) - [Shareholder Meeting (7)](https://blog.investorrelations.com/blog/topic/shareholder-meeting) - [Board Packages (6)](https://blog.investorrelations.com/blog/topic/board-packages) - [Board Structure (6)](https://blog.investorrelations.com/blog/topic/board-structure) - [Board of Directors (6)](https://blog.investorrelations.com/blog/topic/board-of-directors) - [Credibility (6)](https://blog.investorrelations.com/blog/topic/credibility) - [Investor Conference (6)](https://blog.investorrelations.com/blog/topic/investor-conference) - [Roadshow Planning (6)](https://blog.investorrelations.com/blog/topic/roadshow-planning) - [Small-cap IR (6)](https://blog.investorrelations.com/blog/topic/small-cap-ir) - [Socialize IR (6)](https://blog.investorrelations.com/blog/topic/socialize-ir) - [Succession Planning (6)](https://blog.investorrelations.com/blog/topic/succession-planning) - [Trends (5)](https://blog.investorrelations.com/blog/topic/trends) - [crisis communication plan (5)](https://blog.investorrelations.com/blog/topic/crisis-communication-plan) - [Conference Calls (4)](https://blog.investorrelations.com/blog/topic/conference-calls) - [Event Planning (4)](https://blog.investorrelations.com/blog/topic/event-planning) - [IR Budgets (4)](https://blog.investorrelations.com/blog/topic/ir-budgets) - [Investment Thesis (4)](https://blog.investorrelations.com/blog/topic/investment-thesis) - [Investor Event Planning (4)](https://blog.investorrelations.com/blog/topic/investor-event-planning) - [Monitoring (4)](https://blog.investorrelations.com/blog/topic/monitoring) - [Sell-side (4)](https://blog.investorrelations.com/blog/topic/sell-side) - [crisis preparation (4)](https://blog.investorrelations.com/blog/topic/crisis-preparation) - [Awards (3)](https://blog.investorrelations.com/blog/topic/awards) - [CEO (3)](https://blog.investorrelations.com/blog/topic/ceo) - [Cybersecurity (3)](https://blog.investorrelations.com/blog/topic/cybersecurity) - [Hedge Fund (3)](https://blog.investorrelations.com/blog/topic/hedge-fund) - [IR Compliance (3)](https://blog.investorrelations.com/blog/topic/ir-compliance) - [Industrial Investor Relations (3)](https://blog.investorrelations.com/blog/topic/industrial-investor-relations) - [Initial Public Offering (3)](https://blog.investorrelations.com/blog/topic/initial-public-offering) - [Perception Audit (3)](https://blog.investorrelations.com/blog/topic/perception-audit) - [Pre-IPO (3)](https://blog.investorrelations.com/blog/topic/pre-ipo) - [Public Accounting (3)](https://blog.investorrelations.com/blog/topic/public-accounting) - [2016 (2)](https://blog.investorrelations.com/blog/topic/2016) - [Annual Report (2)](https://blog.investorrelations.com/blog/topic/annual-report) - [Compliance (2)](https://blog.investorrelations.com/blog/topic/compliance) - [Employee Communications (2)](https://blog.investorrelations.com/blog/topic/employee-communications) - [Executive Transition (2)](https://blog.investorrelations.com/blog/topic/executive-transition) - [GAAP (2)](https://blog.investorrelations.com/blog/topic/gaap) - [IR Vendors (2)](https://blog.investorrelations.com/blog/topic/ir-vendors) - [Interviews (2)](https://blog.investorrelations.com/blog/topic/interviews) - [Investor Relations Websites (2)](https://blog.investorrelations.com/blog/topic/investor-relations-websites) - [Mergers & Acquisitions (2)](https://blog.investorrelations.com/blog/topic/mergers-acquisitions) - [Non-deal Roadshow (2)](https://blog.investorrelations.com/blog/topic/non-deal-roadshow) - [Perception Study (2)](https://blog.investorrelations.com/blog/topic/perception-study) - [Proxy Fight (2)](https://blog.investorrelations.com/blog/topic/proxy-fight) - [Registration Statement (2)](https://blog.investorrelations.com/blog/topic/registration-statement) - [S-1 (2)](https://blog.investorrelations.com/blog/topic/s-1) - [S-11 (2)](https://blog.investorrelations.com/blog/topic/s-11) - [STREETSCOPE (2)](https://blog.investorrelations.com/blog/topic/streetscope) - [Securities Law (2)](https://blog.investorrelations.com/blog/topic/securities-law) - [Sell-side Research (2)](https://blog.investorrelations.com/blog/topic/sell-side-research) - [Shareholder Surveillance (2)](https://blog.investorrelations.com/blog/topic/shareholder-surveillance) - [Succession Communication (2)](https://blog.investorrelations.com/blog/topic/succession-communication) - [Sustainability (2)](https://blog.investorrelations.com/blog/topic/sustainability) - [Transition Communication (2)](https://blog.investorrelations.com/blog/topic/transition-communication) - [Wall Street (2)](https://blog.investorrelations.com/blog/topic/wall-street) - [accounting regulations (2)](https://blog.investorrelations.com/blog/topic/accounting-regulations) - [cybersecurity communication plan (2)](https://blog.investorrelations.com/blog/topic/cybersecurity-communication-plan) - [what's in and what's out (2)](https://blog.investorrelations.com/blog/topic/whats-in-and-whats-out) - [2017 (1)](https://blog.investorrelations.com/blog/topic/2017) - [2017 Trends (1)](https://blog.investorrelations.com/blog/topic/2017-trends) - [Acquisitions (1)](https://blog.investorrelations.com/blog/topic/acquisitions) - [AlphaSense (1)](https://blog.investorrelations.com/blog/topic/alphasense) - [Bell Ringer Awards (1)](https://blog.investorrelations.com/blog/topic/bell-ringer-awards) - [Biotech (1)](https://blog.investorrelations.com/blog/topic/biotech) - [Biotech IR (1)](https://blog.investorrelations.com/blog/topic/biotech-ir) - [Biotechnology (1)](https://blog.investorrelations.com/blog/topic/biotechnology) - [Brand Management (1)](https://blog.investorrelations.com/blog/topic/brand-management) - [CEO pay ratio (1)](https://blog.investorrelations.com/blog/topic/ceo-pay-ratio) - [CFO Transition (1)](https://blog.investorrelations.com/blog/topic/cfo-transition) - [CPA (1)](https://blog.investorrelations.com/blog/topic/cpa) - [Culture risk (1)](https://blog.investorrelations.com/blog/topic/culture-risk) - [Drug Development IR (1)](https://blog.investorrelations.com/blog/topic/drug-development-ir) - [Drug development (1)](https://blog.investorrelations.com/blog/topic/drug-development) - [Earnings Guidance (1)](https://blog.investorrelations.com/blog/topic/earnings-guidance) - [Earnings cycle (1)](https://blog.investorrelations.com/blog/topic/earnings-cycle) - [HFT (1)](https://blog.investorrelations.com/blog/topic/hft) - [IPO Roadshow (1)](https://blog.investorrelations.com/blog/topic/ipo-roadshow) - [IR 2017 (1)](https://blog.investorrelations.com/blog/topic/ir-2017) - [IR Website Design (1)](https://blog.investorrelations.com/blog/topic/ir-website-design) - [IR Websites (1)](https://blog.investorrelations.com/blog/topic/ir-websites) - [IR for Drug Companies (1)](https://blog.investorrelations.com/blog/topic/ir-for-drug-companies) - [In-N-Out IR 2017 (1)](https://blog.investorrelations.com/blog/topic/in-n-out-ir-2017) - [Investor Relations 2017 (1)](https://blog.investorrelations.com/blog/topic/investor-relations-2017) - [Life Sciences (1)](https://blog.investorrelations.com/blog/topic/life-sciences) - [Life Sciences IR (1)](https://blog.investorrelations.com/blog/topic/life-sciences-ir) - [Media Training (1)](https://blog.investorrelations.com/blog/topic/media-training) - [NDR (1)](https://blog.investorrelations.com/blog/topic/ndr) - [Needham (1)](https://blog.investorrelations.com/blog/topic/needham) - [Non-GAAP (1)](https://blog.investorrelations.com/blog/topic/non-gaap) - [Paraguay (1)](https://blog.investorrelations.com/blog/topic/paraguay) - [Perception (1)](https://blog.investorrelations.com/blog/topic/perception) - [Preannouncement (1)](https://blog.investorrelations.com/blog/topic/preannouncement) - [Preliminary Results (1)](https://blog.investorrelations.com/blog/topic/preliminary-results) - [REIT (1)](https://blog.investorrelations.com/blog/topic/reit) - [Reg G (1)](https://blog.investorrelations.com/blog/topic/reg-g) - [Retail (1)](https://blog.investorrelations.com/blog/topic/retail) - [Retail Investor Relations (1)](https://blog.investorrelations.com/blog/topic/retail-investor-relations) - [Short Sales (1)](https://blog.investorrelations.com/blog/topic/short-sales) - [Sochi (1)](https://blog.investorrelations.com/blog/topic/sochi) - [Social Media Policy (1)](https://blog.investorrelations.com/blog/topic/social-media-policy) - [Stakeholder Capitalism (1)](https://blog.investorrelations.com/blog/topic/stakeholder-capitalism) - [Technology (1)](https://blog.investorrelations.com/blog/topic/technology) - [Twitter (1)](https://blog.investorrelations.com/blog/topic/twitter) - [Website Design (1)](https://blog.investorrelations.com/blog/topic/website-design) - [Winter Olympics (1)](https://blog.investorrelations.com/blog/topic/winter-olympics) - [analyst coverage (1)](https://blog.investorrelations.com/blog/topic/analyst-coverage) - [compensation (1)](https://blog.investorrelations.com/blog/topic/compensation) - [crisis (1)](https://blog.investorrelations.com/blog/topic/crisis) - [equity markets (1)](https://blog.investorrelations.com/blog/topic/equity-markets) - [equity trading (1)](https://blog.investorrelations.com/blog/topic/equity-trading) - [executive comp (1)](https://blog.investorrelations.com/blog/topic/executive-comp) - [executive compensation (1)](https://blog.investorrelations.com/blog/topic/executive-compensation) - [fraud (1)](https://blog.investorrelations.com/blog/topic/fraud) - [fraud inquiries (1)](https://blog.investorrelations.com/blog/topic/fraud-inquiries) - [high-frequency trading (1)](https://blog.investorrelations.com/blog/topic/high-frequency-trading) - [internal communications (1)](https://blog.investorrelations.com/blog/topic/internal-communications) - [lease standards (1)](https://blog.investorrelations.com/blog/topic/lease-standards) - [negative news (1)](https://blog.investorrelations.com/blog/topic/negative-news) - [news releases (1)](https://blog.investorrelations.com/blog/topic/news-releases) - [private company IR (1)](https://blog.investorrelations.com/blog/topic/private-company-ir) - [proxy (1)](https://blog.investorrelations.com/blog/topic/proxy) - [proxy design (1)](https://blog.investorrelations.com/blog/topic/proxy-design) - [regulation (1)](https://blog.investorrelations.com/blog/topic/regulation) - [reporting (1)](https://blog.investorrelations.com/blog/topic/reporting) - [revenue recognition (1)](https://blog.investorrelations.com/blog/topic/revenue-recognition) - [sale-leaseback (1)](https://blog.investorrelations.com/blog/topic/sale-leaseback) - [start-up IR (1)](https://blog.investorrelations.com/blog/topic/start-up-ir) - [trading (1)](https://blog.investorrelations.com/blog/topic/trading) - [what's in and what's out 2017 (1)](https://blog.investorrelations.com/blog/topic/whats-in-and-whats-out-2017) More topics ### Authors: - [![](https://blog.investorrelations.com/hubfs/David_Calusdian.htm)](https://blog.investorrelations.com/blog/author/david-calusdian)[David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) - [![](https://blog.investorrelations.com/hubfs/Maureen_Wolff.htm)](https://blog.investorrelations.com/blog/author/maureen-wolff)[Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) - [![](https://blog.investorrelations.com/hubfs/Sharon_Merrill.htm)](https://blog.investorrelations.com/blog/author/sharon-merrill)[Sharon Merrill](https://blog.investorrelations.com/blog/author/sharon-merrill) - [![](https://blog.investorrelations.com/hs-fs/hubfs/Jamie_SMA_Photo-389094-edited.jpg?width=96&height=96&name=Jamie_SMA_Photo-389094-edited.jpg)](https://blog.investorrelations.com/blog/author/jamie-bernard)[Jamie Bernard](https://blog.investorrelations.com/blog/author/jamie-bernard) - [![](https://blog.investorrelations.com/hs-fs/hubfs/Ryan.jpg?width=96&height=96&name=Ryan.jpg)](https://blog.investorrelations.com/blog/author/ryan-flaim)[Ryan Flaim](https://blog.investorrelations.com/blog/author/ryan-flaim) ![Sharon-Merrill-Footer-Logo](https://blog.investorrelations.com/hs-fs/hubfs/sharonmerrill_imager/Sharon-Merrill-Footer-Logo.png?width=440&height=75&name=Sharon-Merrill-Footer-Logo.png) - [Sitemap](http://www.investorrelations.com/sitemap/) - [Privacy Policy](http://www.investorrelations.com/privacy-policy/) - © 2020 Sharon Merrill - 33 Arch Street, 15th Floor, Boston, MA 02110 - Phone: 617 542 5300 - Fax: 617 423 7272 - Email: [info@InvestorRelations.com](mailto:info@InvestorRelations.com)