By Andrew Blazier, Senior Associate
(to the tune of “Let it Snow”)
Oh, the markets worldwide are frightful
But your messaging’s so delightful
Since the company outlook can grow,
Let them know! Let them know! Let them know!
Your strategy isn’t popping
Though commodities are dropping
Although growth, it has been slow,
Let them know! Let them know! Let them know!
When the activists start to fight
Be prepared for what could be a storm
But if you have a plan that’s right
Your chances could be just getting warm
Social media’s still the hot thing
For IR, it’s on the upswing
Although usage is still quite low
Let them know! Let them know! Let them know!
When we have our first proxy fight,
The consultants are just getting warm
But if we get our message right,
Shareholders will listen to the Board
Regulations they are a changing
Just look at insider trading
But your governance still must show
Let them know! Let them know! Let them know!
When the outlook is not so bright
How I’ll hate facing the market storm
But if we get our message right,
All of the news will be warm!
The good news is gas is falling
And that means shoppers are calling
As long as the earnings show
Let them know! Let them know! Let them know!
Andrew Blazier is a senior associate at Sharon Merrill. Andrew has developed and executed investor relations programs for small-cap and mid-cap companies, with a particular focus on pre-IPO and listed REITs and financial services companies. He counsels clients on the full spectrum of investor relations issues, including earnings messaging, strategic disclosure, peer monitoring, analyst and investor targeting, conference and investor day planning, non-deal road shows, internal communications and media outreach.
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