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Our Blog: The Podium

Developing an Investor Relations Program for an IPO Company [Video]

By Maureen Wolff, President and Partner

Companies planning to go public need to be able to hit the ground running on the day of the IPO pricing with an investor relations program. In order to prepare, Sharon Merrill President and Partner Maureen Wolff provides tips on what to do before and after the S-1 filing in the videos below.

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Investor Presentation, IR Program Planning, Disclosure, Strategic Messaging, Investor Relations Agency, Investor Meetings, IR Website, Guidance, Board Structure, Disclosure Policy, IPO, Investor Relations, Earnings, Investor Relations Firm

How Do I Know You’re Lying? Your Body Told Me So.

5 Useful Tips for Reading Body Language in a Business Environment

By Dennis Walsh, Senior Consultant & Director of Social Media at Sharon Merrill

In business, people aren’t always completely honest. I know…stop the presses! As investor relations professionals, we are constantly playing a poker game with Wall Street. So how do you know if someone is not being completely truthful with you? Read their body language.

Nonverbal communication, or body language, often sends a different message from the spoken word. The way a person shakes hands, gestures while talking, or even crosses their legs, sends subtle but clear signals about the real meaning behind the message. Even a simple touch of the nose may indicate that a person is being untruthful.

Many Wall Street firms have hired body language experts to train analysts and portfolio managers to identify the nonverbal cues that executives give. So it’s beneficial for CEOs and CFOs to recognize these signals, to ensure they aren’t unwittingly conveying the wrong message.

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Investor Presentation, Interviews, Investor Day, Investor Meetings, Presentation Training, NIRI, Media Relations, Shareholder Communications, Roadshow Planning, Investor Relations

Reading Body Language: The Investment Community’s New Secret Weapon

“Lie to Me.” The name of the prime time drama on Fox is a challenge. “Go ahead. I dare you to try to pull one over on me.” The show’s protagonist, played by Tim Roth, is an expert in detecting deception and is hired by corporations, government agencies and private citizens to analyze body language.

We’ve all heard about how valuable body language is in interpersonal communication, but is Lie to Me more fiction than fact? Not even close. The investment community is now using real-life consulting firms like the one in Lie to Me to analyze the truthfulness of corporate executives.

In his 2010 book Broker, Trader, Lawyer Spy, POLITICO White House Reporter Eamon Javers recounts stories of former CIA agents working with major hedge funds and bulge bracket investment banks. Boston-based Business Intelligence Advisors (BIA) is one firm mentioned by name in Javers’ book. BIA, which consults solely for the financial services industry, including institutional investors and venture capitalists, is comprised of former intelligence community agents.

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Investor Presentation, Annual Meeting, Investor Meetings, Presentation Training, Buy-Side, Crisis Communications, NIRI, Sell-side, Investor Relations

How to Build a Compelling Investment Thesis for Your Investor Presentation

In a recent blog post, “Giving Life to Your Investor Presentation,” David Calusdian suggests a number of valuable ways to improve not only the investor presentation itself but importantly the delivery of the content. One critical element identified by David is the development of a strong investment thesis that ultimately binds the presentation together. What are the secret ingredients that make for a compelling investment thesis? The answer to this question lies with investors and Wall Street analysts – your audience. As a former equity analyst, global sector head and portfolio manager who’s constructed, presented and reviewed hundreds of investment theses, here are several elements worth mentioning:

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Investor Presentation, Investment Thesis, Strategic Messaging, Presentation Training, Sell-side Coverage, Investor Conference, Investor Relations

Giving Life to Your Investor Presentation

Yesterday afternoon I presented a workshop entitled, “Giving Life to Your Investor Relations Presentation. . . and Your CEO” at the National Investor Relations Institute’s Annual Conference. We’ve all seen bad investor relations presentations. But what makes them bad? The purpose of an investor presentation is to convey the company’s “story,” which is essentially its investment thesis. If the presentation does not succeed in articulating the investment thesis in a memorable way, it has failed.

So how do we ensure good presentation slides -- and success? Here are a few tips:

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Investor Presentation, Investor Relations Agency, Presentation Training, NIRI, Shareholder Communications, Investor Relations, Investor Relations Firm

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When it's time for a change

Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions.

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Be Proactive, Not Reactive

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Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm.

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No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, “Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,” and learn how the best defense against activism is a strong offense.

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Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills.

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Perceptions Matter

How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, Why Perceptions Matter, to learn more.

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