--- title: "The Podium: An Investor Relations & Corporate Communications Blog | Presentation Training (3)" description: Presentation Training | (3) --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - 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[Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - 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[Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium ## [How Do I Know You’re Lying? Your Body Told Me So.](https://blog.investorrelations.com/blog/how-do-i-know-youre-lying-your-body-told-me-so/) [November 29, 2011](https://blog.investorrelations.com/blog/how-do-i-know-youre-lying-your-body-told-me-so/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/how-do-i-know-youre-lying-your-body-told-me-so/#comments-listing) *5 Useful Tips for Reading Body Language in a Business Environment* *By Dennis Walsh, Senior Consultant & Director of Social Media at* [*Sharon Merrill*](http://www.investorrelations.com/) In business, people aren’t always completely honest. I know…stop the presses! As investor relations professionals, we are constantly playing a poker game with Wall Street. So how do you know if someone is not being completely truthful with you? Read their body language. Nonverbal communication, or [body language](http://www.investorrelations.com/practice-areas/presentation-and-media-training/), often sends a different message from the spoken word. The way a person shakes hands, gestures while talking, or even crosses their legs, sends subtle but clear signals about the real meaning behind the message. Even a simple touch of the nose may indicate that a person is being untruthful. Many Wall Street firms have hired body language experts to train analysts and portfolio managers to identify the nonverbal cues that executives give. So it’s beneficial for CEOs and CFOs to recognize these signals, to ensure they aren’t unwittingly conveying the wrong message. [Read More](https://blog.investorrelations.com/blog/how-do-i-know-youre-lying-your-body-told-me-so/) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Interviews](https://blog.investorrelations.com/blog/topic/interviews), [Investor Day](https://blog.investorrelations.com/blog/topic/investor-day), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Roadshow Planning](https://blog.investorrelations.com/blog/topic/roadshow-planning), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [Reputation Management for The Great Pumpkin](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/) [October 31, 2011](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/#comments-listing) *A Halloween Lesson with Apologies to Charles M. Schulz* *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* Year in and year out, [Linus](http://www.imdb.com/character/ch0016717/) sits in the neighborhood pumpkin patch trying to impress [Charlie Brown’s](http://en.wikipedia.org/wiki/Charlie_Brown) little sister [Sally](http://en.wikipedia.org/wiki/Sally_Brown) with a personal introduction to [The Great Pumpkin](http://en.wikipedia.org/wiki/The_Great_Pumpkin). She forgoes trick or treating to wait for the Great Pumpkin as he “[flies through the air and brings toys to all the children of the world](http://www.imdb.com/title/tt0060550/quotes).” But every year, The Great Pumpkin disappoints, and as Linus puts it, there’s “nothing compared to the fury of a woman who has been cheated out of tricks or treats.” Now *there’s* a holiday icon in desperate need of [reputation management](http://www.investorrelations.com/practice-areas/reputation-management/). Here are three tips to reestablishing a positive personal brand whether you are a fictional cartoon character, disgraced athlete or corporate executive. **1) Determine Your Desired Brand Identity** Before you begin the reputation rebuilding process, decide what you want the essence of your new personal brand to be. Philanthropist? Industry expert? Respected business Leader? After you’ve determined your desired personal brand, develop a strategy to take action and then communicate to your key audiences. For example, in the years after Jimmy Carter’s failed presidential re-election bid, he re-branded himself as a humanitarian very successfully through his work with [Habitat for Humanity](http://www.habitat.org/default.aspx?tgs=MTAvMjgvMjAxMSAyOjQ1OjIxIFBN). As for The Great Pumpkin, I’d recommend taking the same approach as Santa Claus and the Easter Bunny and finally make good on his toy delivering promise. [Read More](https://blog.investorrelations.com/blog/reputation-management-for-the-great-pumpkin/) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Reputation Management](https://blog.investorrelations.com/blog/topic/reputation-management), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [Media Training: Preparing your CEO for a Successful Interview](https://blog.investorrelations.com/blog/media-training-preparing-your-ceo-for-a-successful-interview/) [October 25, 2011](https://blog.investorrelations.com/blog/media-training-preparing-your-ceo-for-a-successful-interview/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/media-training-preparing-your-ceo-for-a-successful-interview/#comments-listing) *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* I recently spoke at the [NIRI Fundamentals of IR Seminar](http://www.niri.org/) on “Media and Communications,” and the part of the presentation that generated the most discussion was on how to conduct “[media training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/)” for CEOs, CFOs and other corporate spokespeople. Of course, the most difficult part of media training can sometimes be convincing the executive that they need help. But once you clear that high hurdle, there are three basic steps to help prepare senior management for a [successful interview](http://www.investorrelations.com/practice-areas/presentation-and-media-training/). **1) Establish key messages.** Without significant interview experience or preparation, your CEO is likely to a) offer rambling responses to questions, b) divulge too much information, and/or c) miss an opportunity to convey the [messages](http://www.investorrelations.com/practice-areas/crisis-communication/) you want to get across to customers, investors, employees or other important stakeholder audiences. Prior to the interview, create three to five key messages and supporting proof points that you want to make sure appear in the story. When you are developing key messages, think about the audience for the particular interview and the points that you want to convey to that specific stakeholder group. Look at it this way: if *you* were writing the article for the reporter, what messages would you include? Those are the messages that management should use in the answers to the reporter’s questions whenever possible. Politicians often do this very well. For example, earlier this year British Labour leader [Ed Miliband](http://en.wikipedia.org/wiki/Ed_Miliband) famously repeated his position on strikes taking place in the UK in several successive questions during a BBC [interview](http://www.bbc.co.uk/news/uk-politics-13971770). [Read More](https://blog.investorrelations.com/blog/media-training-preparing-your-ceo-for-a-successful-interview/) [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Media Training](https://blog.investorrelations.com/blog/topic/media-training), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [The Firing of Terry Francona: Lessons in Crisis Communications](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [October 04, 2011](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/#comments-listing) *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* The firing of Red Sox manager [Terry Francona](http://www.google.com/#hl=en&cp=9&gs_id=1v&xhr=t&q=terry+francona&pf=p&sclient=psy-ab&site=&source=hp&pbx=1&oq=terry+fra&aq=0&aqi=g1g-z1g2&aql=&gs_sm=&gs_upl=&bav=on.2,or.r_gc.r_pw.,cf.osb&fp=4af686ff7b84869c&biw=1261&bih=474) offers a few valuable lessons in [crisis communications](http://www.investorrelations.com/case-studies/crisis-communications/), especially those relating to the unexpected departure of an executive. For those of you outside of [Red Sox Nation](http://boston.redsox.mlb.com/index.jsp?c_id=bos), let me offer a little background: the only living manager of Boston’s professional baseball team to win a world series (twice!) is now unemployed after missing the playoffs following a disastrous September collapse. To be technical, Francona wasn’t fired; the team declined to pick up the option on his 2012 contract. While the debate over letting Francona go is an ideal subject for a [sports-focused blog](http://bostondirtdogs.com/), the way the decision was communicated offers two valuable lessons to anyone in crisis communications. **1) Take a Deep Breath:** When a decision is made suddenly to release a senior executive, care should be taken to think through the communications timeline. The Red Sox put Francona [in front of the microphones](http://www.boston.com/sports/baseball/redsox/articles/2011/09/30/red_sox_manager_franconas_future_still_in_doubt/) the day after the final game of the season for no reason other than to discuss the final calamitous loss. If ownership had even an inkling that the team would be sending Francona on his way, why put him in front of reporters to awkwardly answer questions about his future? To make matters worse, the very next day Francona held a press conference to announce his departure, which was then followed by another media gathering by the Sox brass to discuss the action. Why two additional separate press conferences? The Sox would have been better served to have one [well rehearsed press conference](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) (including Francona and the Sox higher-ups) to address the disastrous end of the season and announce that the time was right for a managerial change. In any crisis situation, take a deep breath, think a few steps ahead and plan all messaging and timing of external communications accordingly. [Read More](https://blog.investorrelations.com/blog/the-firing-of-terry-francona-lessons-in-crisis-communications/) [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Credibility](https://blog.investorrelations.com/blog/topic/credibility), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations) ## [Reading Body Language: The Investment Community’s New Secret Weapon](https://blog.investorrelations.com/blog/reading-body-language-the-investment-communitys-new-secret-weapon/) [November 30, 2010](https://blog.investorrelations.com/blog/reading-body-language-the-investment-communitys-new-secret-weapon/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/reading-body-language-the-investment-communitys-new-secret-weapon/#comments-listing) [“Lie to Me.”](http://www.fox.com/lietome/) The name of the prime time drama on Fox is a challenge. “Go ahead. I dare you to try to pull one over on me.” The show’s protagonist, played by [Tim Roth](http://www.fox.com/lietome/bios/), is an expert in detecting deception and is hired by corporations, government agencies and private citizens to analyze body language. We’ve all heard about how valuable body language is in interpersonal communication, but is *Lie to Me* more fiction than fact? Not even close. The investment community is now using real-life consulting firms like the one in *Lie to Me* to analyze the truthfulness of corporate executives. In his 2010 book [Broker, Trader, Lawyer Spy](http://www.harpercollins.com/books/Broker-Trader-Lawyer-Spy-Eamon-Javers/?isbn=9780061969386), [POLITICO](http://www.politico.com/) White House Reporter [Eamon Javers](http://www.harpercollins.com/author/microsite/About.aspx?authorid=34646) recounts stories of former CIA agents working with major hedge funds and bulge bracket investment banks. Boston-based [Business Intelligence Advisors](http://www.biadvisors.com/aboutus.asp) (BIA) is one firm mentioned by name in Javers’ book. BIA, which consults solely for the financial services industry, including institutional investors and venture capitalists, is comprised of former intelligence community agents. [Read More](https://blog.investorrelations.com/blog/reading-body-language-the-investment-communitys-new-secret-weapon/) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Annual Meeting](https://blog.investorrelations.com/blog/topic/annual-meeting), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Buy-Side](https://blog.investorrelations.com/blog/topic/buy-side), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Sell-side](https://blog.investorrelations.com/blog/topic/sell-side), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [How to Build a Compelling Investment Thesis for Your Investor Presentation](https://blog.investorrelations.com/blog/how-to-build-a-compelling-investment-thesis-for-your-investor-presentation/) [July 14, 2010](https://blog.investorrelations.com/blog/how-to-build-a-compelling-investment-thesis-for-your-investor-presentation/) [Sharon Merrill](https://blog.investorrelations.com/blog/author/sharon-merrill) [Comment](https://blog.investorrelations.com/blog/how-to-build-a-compelling-investment-thesis-for-your-investor-presentation/#comments-listing) In a recent blog post, “[Giving Life to Your Investor Presentation](http://www.investorrelations.com/giving-life-to-your-investor-presentation/),” [David Calusdian](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/) suggests a number of valuable ways to improve not only the investor presentation itself but importantly the delivery of the content. One critical element identified by David is the development of a strong investment thesis that ultimately binds the presentation together. What are the secret ingredients that make for a compelling investment thesis? The answer to this question lies with investors and Wall Street analysts – your audience. As a former equity analyst, global sector head and portfolio manager who’s constructed, presented and reviewed hundreds of investment theses, here are several elements worth mentioning: [Read More](https://blog.investorrelations.com/blog/how-to-build-a-compelling-investment-thesis-for-your-investor-presentation/) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investment Thesis](https://blog.investorrelations.com/blog/topic/investment-thesis), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [Sell-side Coverage](https://blog.investorrelations.com/blog/topic/sell-side-coverage), [Investor Conference](https://blog.investorrelations.com/blog/topic/investor-conference), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [Giving Life to Your Investor Presentation](https://blog.investorrelations.com/blog/giving-life-to-your-investor-presentation/) [June 10, 2010](https://blog.investorrelations.com/blog/giving-life-to-your-investor-presentation/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Leave a comment](https://blog.investorrelations.com/blog/giving-life-to-your-investor-presentation/#comments-listing) Yesterday afternoon I presented a workshop entitled, “Giving Life to Your Investor Relations Presentation. . . and Your CEO” at the [National Investor Relations Institute’s](http://www.niri.org/) Annual Conference. We’ve all seen bad investor relations presentations. But what makes them *bad*? The purpose of an investor presentation is to convey the company’s “story,” which is essentially its investment thesis. If the presentation does not succeed in articulating the investment thesis in a memorable way, it has failed. So how do we [ensure *good* presentation slides](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) -- and success? Here are a few tips: [Read More](https://blog.investorrelations.com/blog/giving-life-to-your-investor-presentation/) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [Getting Ready for the IPO: 10 Investor Relations “To Do” Items Before the Pricing](https://blog.investorrelations.com/blog/getting-ready-for-the-ipo-10-investor-relations-to-do-items-before-the-pricing/) [March 30, 2010](https://blog.investorrelations.com/blog/getting-ready-for-the-ipo-10-investor-relations-to-do-items-before-the-pricing/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Comment](https://blog.investorrelations.com/blog/getting-ready-for-the-ipo-10-investor-relations-to-do-items-before-the-pricing/#comments-listing) For months leading up to your S-1 filing, you probably have been singularly focused on creating that massive tome. You have spent significantly more time with your lawyers and auditors than with your own family -- and you cannot even begin to imagine a time when you won’t be spending every waking moment with your bankers. So now that you’ve left the long nights (and great food spreads) at the financial printers behind, it’s time to [focus on investor relations](http://www.investorrelations.com/practice-areas/investor-relations/). You need to hit the ground running with IR as soon as your company prices its offering, so here are 10 “to do” items before then: 1) **Develop your IR website.** The IR website must be ready to go live on the day of your IPO pricing. It is most cost-effective to hire an IR website hosting provider, which will develop your site and aggregate content such as news releases, SEC filings and stock data. You also need to prepare additional content for your site such as “Frequently asked Questions,” management biographies and fact sheets. Your website is arguably the most important vehicle you will have to communicate with investors, so make sure it has everything that investors need and expect. [Read More](https://blog.investorrelations.com/blog/getting-ready-for-the-ipo-10-investor-relations-to-do-items-before-the-pricing/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Targeting](https://blog.investorrelations.com/blog/topic/targeting), [Board Communications](https://blog.investorrelations.com/blog/topic/board-communications), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Guidance](https://blog.investorrelations.com/blog/topic/guidance), [Sell-side Coverage](https://blog.investorrelations.com/blog/topic/sell-side-coverage), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [IRO](https://blog.investorrelations.com/blog/topic/iro), [IPO](https://blog.investorrelations.com/blog/topic/ipo), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [Perfect 10 or Face Plant? IPO Success Hinges on IR Planning](https://blog.investorrelations.com/blog/perfect-10-or-face-plant-ipo-success-hinges-on-ir-planning/) [January 14, 2010](https://blog.investorrelations.com/blog/perfect-10-or-face-plant-ipo-success-hinges-on-ir-planning/) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Comment](https://blog.investorrelations.com/blog/perfect-10-or-face-plant-ipo-success-hinges-on-ir-planning/#comments-listing) On January 4th, the first business day of the new decade, Dow Jones VentureSource released [figures](http://finance.yahoo.com/news/Yearend-Surge-in-MAs-of-US-prnews-552236203.html?x=0) suggesting that 2010 will be a stronger year for IPOs. They reported that eight companies completed public offerings in 2009, raising $904 million. This was a 64% increase from the $551 million generated through seven IPOs in 2008. Looking ahead, VentureSource pointed to the 25 venture-backed companies that are currently in IPO registration as a sign that the market will improve as this year unfolds. The larger attendance and stronger sense of optimism at the most recent [Deloitte Tech-Venture IPO Bootcamp,](http://www.wgains.com/assets/attachments/IPO%20Boot%20Camp%20Nov%2009.pdf) where I spoke on IPO investor relations, suggests the same thing. So if the proverbial IPO window does open wider in 2010, a good number of venture-backed companies probably will jump through. This will send them into the hectic time of pre-IPO preparations. Like skilled gymnasts or freestyle skiers, some of these companies will stick the landing. They’ll see good liquidity and strong underlying demand when their shares begin trading. Others will lose a few style points and generate only a tepid response from investors. For the underperformers, the leap into the public markets will conclude with a painful face plant. [Read More](https://blog.investorrelations.com/blog/perfect-10-or-face-plant-ipo-success-hinges-on-ir-planning/) [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Presentation Training](https://blog.investorrelations.com/blog/topic/presentation-training), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Guidance](https://blog.investorrelations.com/blog/topic/guidance), [IPO](https://blog.investorrelations.com/blog/topic/ipo), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) [Previous](https://blog.investorrelations.com/blog/topic/presentation-training/page/2) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. 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Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. 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