--- title: "The Podium: An Investor Relations & Corporate Communications Blog | IR Website" description: IR Website | --- - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign up for IR News](https://info.investorrelations.com/sign-up-for-our-weekly-newsletter-investor-relations-around-the-web) - [Careers](http://www.investorrelations.com/careers/) - - CLOSE ### Weekly IR News Round Up - [Our Blog: The Podium](http://www.investorrelations.com/investor-relations-blog/) - [Sign Up for the Newsletter](http://www.investorrelations.com/about/#) - [Careers](http://www.investorrelations.com/careers/) - - - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - [Transaction Communications](http://www.investorrelations.com/practice-areas/transaction-communications/) - [Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - 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[Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) [![Sharon Merrill](https://blog.investorrelations.com/hs-fs/hubfs/sharonmerrill_imager/Sharon-Merrill-Header-Logo.png?width=639&height=109&name=Sharon-Merrill-Header-Logo.png)](http://www.investorrelations.com/) - [Practice Areas](http://www.investorrelations.com/practice-areas/) - [Investor Relations](http://www.investorrelations.com/practice-areas/investor-relations/) - [ESG Engagement](https://www.investorrelations.com/practice-areas/esg-engagement/) - [Corporate Communications](http://www.investorrelations.com/practice-areas/corporate-communications/) - [Crisis Communications](http://www.investorrelations.com/practice-areas/crisis-communication/) - [Transaction Communications](http://www.investorrelations.com/practice-areas/transaction-communications/) - [Reputation Management](http://www.investorrelations.com/practice-areas/reputation-management/) - [Presentation and Media Training](http://www.investorrelations.com/practice-areas/presentation-and-media-training/) - [Private Company IR](https://www.investorrelations.com/practice-areas/private-company-ir/) - [Case Studies](http://www.investorrelations.com/case-studies/) - [IPO Program](http://www.investorrelations.com/case-studies/ipo-program/) - [Investor Outreach](http://www.investorrelations.com/case-studies/investor-outreach/) - [Crisis Communications](http://www.investorrelations.com/case-studies/crisis-communications/) - [Meetings and Introductions](http://www.investorrelations.com/case-studies/meetings-and-introductions/) - [Communicating Shortfalls](http://www.investorrelations.com/case-studies/communicating-shortfalls/) - [Corporate Visibility](http://www.investorrelations.com/case-studies/corporate-visibility/) - [Perception Audit](http://www.investorrelations.com/case-studies/perception-audit/) - [Presentation Training](http://www.investorrelations.com/case-studies/presentation-training/) - [Investor Day](http://www.investorrelations.com/case-studies/investor-day/) - [CEO Transition Communications](http://www.investorrelations.com/case-studies/ceo-transition-communications/) - [Rebuilding Credibility](http://www.investorrelations.com/case-studies/rebuilding-credibility/) - [Mergers & Acquisitions](http://www.investorrelations.com/case-studies/mergers-acquisitions/) - [Shareholder Activism](http://www.investorrelations.com/case-studies/shareholder-activism/) - [Proxy Fights](http://www.investorrelations.com/case-studies/proxy-fights/) - [Acquisition Support](http://www.investorrelations.com/case-studies/acquisition-support/) - [Management Credibility](http://www.investorrelations.com/case-studies/management-credibility/) - [Media Relations](http://www.investorrelations.com/case-studies/media-relations/) - [Surviving Bankruptcy](http://www.investorrelations.com/case-studies/surviving-bankruptcy/) - [Asbestos Liability](http://www.investorrelations.com/case-studies/asbestos-liability/) - [Private Company IR](https://www.investorrelations.com/case-studies/private-company-ir/) - [Industry Expertise](http://www.investorrelations.com/industry-expertise/) - [Life Sciences](http://www.investorrelations.com/industry-expertise/life-sciences/) - [Technology](http://www.investorrelations.com/industry-expertise/technology/) - [Industrial](http://www.investorrelations.com/industry-expertise/industrial/) - [Consumer/Retail](http://www.investorrelations.com/industry-expertise/consumer-retail/) - [Additional Experience](http://www.investorrelations.com/industry-expertise/additional-experience/) - [About](http://www.investorrelations.com/about/) - [Meet Our Team](http://www.investorrelations.com/about/meet-our-team/) - [Awards and Accolades](http://www.investorrelations.com/about/awards-and-accolades/) - [Press Releases](http://www.investorrelations.com/about/press-releases/) - [In the News](http://www.investorrelations.com/about/in-the-news/) - [Philanthropy](http://www.investorrelations.com/about/philanthropy/) - [Contact](http://www.investorrelations.com/contact/) ![homepage-rotator-1.jpg](https://blog.investorrelations.com/hs-fs/hubfs/blog_image_for_hubspot.jpg?width=1189&name=blog_image_for_hubspot.jpg "homepage-rotator-1.jpg") # Our Blog: The Podium [![](http://streaming.yayimages.com/images/photographer/kentoh/b1350c817cd7b26cd1cf37d6c69f5f1a/website.jpg)](https://blog.investorrelations.com/blog/ir-website-best-practices-five-ways-to-drive-corporate-storytelling) ## [IR Website Best Practices: Five Ways to Drive Corporate Storytelling](https://blog.investorrelations.com/blog/ir-website-best-practices-five-ways-to-drive-corporate-storytelling) [March 09, 2017](https://blog.investorrelations.com/blog/ir-website-best-practices-five-ways-to-drive-corporate-storytelling) [Q4 Inc.](https://blog.investorrelations.com/blog/author/q4-inc) [Leave a comment](https://blog.investorrelations.com/blog/ir-website-best-practices-five-ways-to-drive-corporate-storytelling#comments-listing) A great IR website is not only about compliance; it’s also about creating a space investors can look to understand the qualitative aspects of your company’s story. While providing financial data and reports is important, what separates the best sites in the world are those that focus on providing context on the company’s strategy and clarity about its execution and vision. If you’re thinking about launching a new IR website or refreshing your existing site, here are five best practices that will keep your investors engaged in your corporate story. [Read More](https://blog.investorrelations.com/blog/ir-website-best-practices-five-ways-to-drive-corporate-storytelling) [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Compliance](https://blog.investorrelations.com/blog/topic/compliance), [Investor Relations Websites](https://blog.investorrelations.com/blog/topic/investor-relations-websites), [IR Websites](https://blog.investorrelations.com/blog/topic/ir-websites), [IR Website Design](https://blog.investorrelations.com/blog/topic/ir-website-design), [Website Design](https://blog.investorrelations.com/blog/topic/website-design), [IR Compliance](https://blog.investorrelations.com/blog/topic/ir-compliance) [![](https://blog.investorrelations.com/hs-fs/file-3283701695-jpg/blog-files/workshop-1.jpg)](https://blog.investorrelations.com/blog/the-greatest-social-media-for-investor-relations-panel-ever/) ## [The Greatest Social Media for Investor Relations Panel Ever\*](https://blog.investorrelations.com/blog/the-greatest-social-media-for-investor-relations-panel-ever/) [June 24, 2013](https://blog.investorrelations.com/blog/the-greatest-social-media-for-investor-relations-panel-ever/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/the-greatest-social-media-for-investor-relations-panel-ever/#comments-listing) *By Dennis Walsh, Vice President & Director of Social Media* \*Okay, so I may be biased since I was the moderator, but [this panel session](http://www.niristream.org/pub/t/s2.cgi?param1=90%23View%20Session) at the NIRI’s 2013 Annual Conference had all the elements necessary to help IR professionals develop a strategy for using social media for IR. Attendees heard from David Urban, Director of IR at Johnson Controls; RJ Jones, IRO at Zillow; Broc Romanek, editor at TheCorporateCounsel.net; Chris DeMuth, portfolio manager at Rangeley Capital; and Sheryl Joyce VP Marketing & Communications at Q4 Websystems. The key take away from the panel was that IR professionals should take control of or insert themselves into their company’s social media strategy. Since marketing and PR departments typically "own" social media, the challenge for IR departments is twofold: 1) ensure that all activity is compliant with public company regulations, and 2) ensure the messaging is consistent with the overall IR strategy. [Read More](https://blog.investorrelations.com/blog/the-greatest-social-media-for-investor-relations-panel-ever/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Reg FD](https://blog.investorrelations.com/blog/topic/reg-fd), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Speaking Engagements](https://blog.investorrelations.com/blog/topic/speaking-engagements), [Earnings Call](https://blog.investorrelations.com/blog/topic/earnings-call), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm), [Activist Investors](https://blog.investorrelations.com/blog/topic/activist-investors) ## [Is the Annual Report a Thing of the Past?](https://blog.investorrelations.com/blog/is-the-annual-report-a-thing-of-the-past/) [June 03, 2013](https://blog.investorrelations.com/blog/is-the-annual-report-a-thing-of-the-past/) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Leave a comment](https://blog.investorrelations.com/blog/is-the-annual-report-a-thing-of-the-past/#comments-listing) *By* [*Maureen Wolff*](http://www.investorrelations.com/about/meet-our-team/maureen-t-wolff/)*, President and Partner* Annual reports are so 1997. When the National Investor Relations Institute recently asked me for [my thoughts](http://www.youtube.com/watch?feature=player_embedded&v=o34iJs2P4VY) on the public company practice of producing a glossy annual report, the premise of the question was *not*, “How can companies do this better?” or “Please provide some helpful tips for designing annual reports.” It wasn’t even as minimalist as “What’s the least expensive, most simplified way to produce an annual report?” No, the question was much more fundamental: Why, in this age of technology and pressured IR department budgets, should companies bother to [create an annual report](http://www.investorrelations.com/practice-areas/corporate-communications/) at all? [Read More](https://blog.investorrelations.com/blog/is-the-annual-report-a-thing-of-the-past/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Board Communications](https://blog.investorrelations.com/blog/topic/board-communications), [Annual Report](https://blog.investorrelations.com/blog/topic/annual-report), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [IR Budgets](https://blog.investorrelations.com/blog/topic/ir-budgets), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [SEC Gives Social Media for IR Its Blessing](https://blog.investorrelations.com/blog/sec-gives-social-media-for-ir-its-blessing/) [April 08, 2013](https://blog.investorrelations.com/blog/sec-gives-social-media-for-ir-its-blessing/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/sec-gives-social-media-for-ir-its-blessing/#comments-listing) *By Dennis Walsh, Vice President & Director of Social Media* The SEC finally has provided guidance on the use of social media for investor relations. The guidance came in [a report](http://www.sec.gov/litigation/investreport/34-69279.pdf) on its investigation to determine whether Netflix CEO Reed Hasting had violated Reg FD. In a Facebook status update on his personal account, Hastings said Netflix had streamed 1 billion hours of content in June 2012, calling into question whether the post was selective disclosure of material information. **In its report, the SEC clarified that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with Reg FD. It’s the moment we’ve all been waiting for, but with some key caveats.** [Read More](https://blog.investorrelations.com/blog/sec-gives-social-media-for-ir-its-blessing/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Reg FD](https://blog.investorrelations.com/blog/topic/reg-fd), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [SEC](https://blog.investorrelations.com/blog/topic/sec), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Earnings Call](https://blog.investorrelations.com/blog/topic/earnings-call), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Small-cap IR](https://blog.investorrelations.com/blog/topic/small-cap-ir), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Socialize IR](https://blog.investorrelations.com/blog/topic/socialize-ir), [Earnings](https://blog.investorrelations.com/blog/topic/earnings), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [Preparing for a Social Media Crisis](https://blog.investorrelations.com/blog/preparing-for-a-social-media-crisis/) [October 09, 2012](https://blog.investorrelations.com/blog/preparing-for-a-social-media-crisis/) [David Calusdian](https://blog.investorrelations.com/blog/author/david-calusdian) [Comment](https://blog.investorrelations.com/blog/preparing-for-a-social-media-crisis/#comments-listing) *By* [*David Calusdian*](http://www.investorrelations.com/about/meet-our-team/david-c-calusdian/)*, Executive Vice President & Partner* I recently participated as the designated “social media expert” as part of a crisis communications case study session at the 2012 [NIRI Southwest regional conference](http://www.niriswrc.org/). This year’s conference was held in [New Orleans](http://www.neworleans.com/) and the session centered on a fictitious publicly held bead manufacturing company (apropos for the conference host city) that found itself suddenly facing a major environmental crisis. During the true-to-life exercise, attendees took on the roles of the company’s corporate communications officers and were tasked with implementing all aspects of the crisis response plan. In their new roles, the attendees had to make a number of decisions relating to the immediate actions of the fictitious company, “Beignet Beads & Baubles.” For example, should the company proceed with a press conference with the governor announcing a state grant that afternoon? Should management go forward with a scheduled presentation at a major investor conference in New York the next day? Should a planned announcement of a major plant expansion be delayed? As typically happens with a real crisis, the Beignet Beads & Baubles “crisis team-for-a-day” was given an increasing amount of information to complicate their decision-making process. [Read More](https://blog.investorrelations.com/blog/preparing-for-a-social-media-crisis/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Reg FD](https://blog.investorrelations.com/blog/topic/reg-fd), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Monitoring](https://blog.investorrelations.com/blog/topic/monitoring), [Socialize IR](https://blog.investorrelations.com/blog/topic/socialize-ir), [Activist Investors](https://blog.investorrelations.com/blog/topic/activist-investors) ## [Social Media + Investor Relations = Socialize IR](https://blog.investorrelations.com/blog/social-media-investor-relations-socialize-ir/) [May 17, 2012](https://blog.investorrelations.com/blog/social-media-investor-relations-socialize-ir/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/social-media-investor-relations-socialize-ir/#comments-listing) *By Dennis Walsh, Senior Consultant & Director of Social Media* Let’s face it; you can’t ignore social media any longer…even as part of your investor relations strategy. You were hoping Facebook would go the way of MySpace and Friendster, but it keeps on growing and has even made its way into our world with its initial public offering. Talk of Twitter used to elicit laughter in the board room. Now, competitors are using it to promote their brand; hedge funds are using it to decide when to make trades; and rumors spread like wildfires over the Twittersphere. Twitter companion site [StockTwits](http://www.stocktwits.com/) has evolved as a popular platform for traders to share investment ideas. Add to that: YouTube, Flickr, SlideShare, LinkedIn, oh my! IR pros certainly put up a good fight, but it’s time to embrace social media…it’s here to stay. Feeling a little overwhelmed? We’d like to help you with that. [Read More](https://blog.investorrelations.com/blog/social-media-investor-relations-socialize-ir/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Investor Relations Blog](https://blog.investorrelations.com/blog/topic/investor-relations-blog), [Reg FD](https://blog.investorrelations.com/blog/topic/reg-fd), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Sharon Merrill Associates](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [IPO](https://blog.investorrelations.com/blog/topic/ipo), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Small-cap IR](https://blog.investorrelations.com/blog/topic/small-cap-ir), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Socialize IR](https://blog.investorrelations.com/blog/topic/socialize-ir), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [Developing an Investor Relations Program for an IPO Company \[Video\]](https://blog.investorrelations.com/blog/developing-an-investor-relations-program-for-an-ipo-company-video/) [January 18, 2012](https://blog.investorrelations.com/blog/developing-an-investor-relations-program-for-an-ipo-company-video/) [Maureen Wolff](https://blog.investorrelations.com/blog/author/maureen-wolff) [Leave a comment](https://blog.investorrelations.com/blog/developing-an-investor-relations-program-for-an-ipo-company-video/#comments-listing) *By* [*Maureen Wolff*](http://www.investorrelations.com/about/meet-our-team/maureen-t-wolff/)*, President and Partner* Companies planning to go public need to be able to hit the ground running on the day of the IPO pricing with [an investor relations program](http://www.investorrelations.com/practice-areas/investor-relations/). In order to prepare, Sharon Merrill President and Partner Maureen Wolff provides tips on what to do before and after the S-1 filing in the videos below. [Read More](https://blog.investorrelations.com/blog/developing-an-investor-relations-program-for-an-ipo-company-video/) [Investor Presentation](https://blog.investorrelations.com/blog/topic/investor-presentation), [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [Investor Meetings](https://blog.investorrelations.com/blog/topic/investor-meetings), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Guidance](https://blog.investorrelations.com/blog/topic/guidance), [Board Structure](https://blog.investorrelations.com/blog/topic/board-structure), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [IPO](https://blog.investorrelations.com/blog/topic/ipo), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Earnings](https://blog.investorrelations.com/blog/topic/earnings), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [What Makes for a Successful Investor Relations Program?](https://blog.investorrelations.com/blog/what-makes-for-a-successful-investor-relations-program/) [August 11, 2011](https://blog.investorrelations.com/blog/what-makes-for-a-successful-investor-relations-program/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/what-makes-for-a-successful-investor-relations-program/#comments-listing) *By Dennis Walsh, Senior Consultant & Director of Social Media* In many of the [StreetScope® perception audits](http://www.investorrelations.com/case-studies/perception-audit/) we conduct, we often inquire about what makes a successful investor relations program. Is the Street satisfied with the level of outreach? Is there something specifically a firm can do to enhance its communications? Being the investor relations enthusiast that I am, I’m always hoping to discover an innovative idea that we have yet to implement. However, more often than not, the responses are all pretty simple. Wall Street wants access to management. They want informative answers to their questions. Many even want an [investor day](http://www.investorrelations.com/case-studies/investor-day/) that describes the company’s long-term growth strategy. So old-fashioned (I jest)! What about having an active Twitter/[StockTwits](http://stocktwits.com/) account ([follow me](http://www.twitter.com/sharonmerrillIR)) or Facebook page, a cool management video or an interactive annual report? [Read More](https://blog.investorrelations.com/blog/what-makes-for-a-successful-investor-relations-program/) [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Corporate Access](https://blog.investorrelations.com/blog/topic/corporate-access), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations) ## [IRO-zilla and the Earnings Call](https://blog.investorrelations.com/blog/iro-zilla-and-the-earnings-call/) [November 15, 2010](https://blog.investorrelations.com/blog/iro-zilla-and-the-earnings-call/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/iro-zilla-and-the-earnings-call/#comments-listing) There is a popular cable network TV show called [Bridezillas](http://www.wetv.com/bridezillas/) that often depicts women planning their wedding day as high-strung, unreasonable and at times displaying jaw-dropping outrageous behavior. Of course, this makes for great reality TV, but at times I find myself sympathizing with these women. After all, it will be the biggest day of their lives – it had better go as planned! Similarly, the quarterly earnings call is one of the biggest days in the career of investor relations professionals and their companies. A seamless call is an IRO’s opportunity to shine. A call riddled with issues will damage his or her credibility. These calls require weeks of careful planning to ensure that the right messages are communicated effectively to shareholders. However, much like the bridezillas have to rely on other people to design a dress, coordinate the flower arrangements, bake the cake, etc., IROs must work with a variety of outside providers for the services necessary to facilitate an earnings call. With so much riding on the line, there is no shame in taking on the IRO-zilla role and *demanding*, rather, clearly stating needs and expectations. The IRO’s professional reputation is at stake. [Read More](https://blog.investorrelations.com/blog/iro-zilla-and-the-earnings-call/) [IR Vendors](https://blog.investorrelations.com/blog/topic/ir-vendors), [IR Program Planning](https://blog.investorrelations.com/blog/topic/ir-program-planning), [Investor Relations Agency](https://blog.investorrelations.com/blog/topic/investor-relations-agency), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [IRO](https://blog.investorrelations.com/blog/topic/iro), [IR Budgets](https://blog.investorrelations.com/blog/topic/ir-budgets), [Earnings Call](https://blog.investorrelations.com/blog/topic/earnings-call), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Earnings](https://blog.investorrelations.com/blog/topic/earnings), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) ## [It’s Time to Face Social Media for Investor Relations](https://blog.investorrelations.com/blog/its-time-to-face-social-media-for-investor-relations/) [May 11, 2010](https://blog.investorrelations.com/blog/its-time-to-face-social-media-for-investor-relations/) [smerrilldev](https://blog.investorrelations.com/blog/author/smerrilldev) [Leave a comment](https://blog.investorrelations.com/blog/its-time-to-face-social-media-for-investor-relations/#comments-listing) *“But social media for investor relations won’t work for my company!”* The use of social media is radically changing the way our society communicates – and the investment community is no exception. But many investor relations officers still refuse to use social media as an IR tool. I’ve heard any number of reasons why “social media for IR won’t work for my company.” Our business model is primarily B2B. The retail shareholder base is small. Our market cap is less than $500 million. My corporate counsel tends to be conservative regarding disclosure. Notwithstanding the huge volume of research that supports the use of social media in IR, I think it would be easier to [land a lunch with Warren Buffett](http://www.businessweek.com/news/2010-02-12/buffett-covers-dinner-tab-for-fund-manager-who-shared-research.html) than to convince the typical IRO to set up a Twitter account. I recently spent a whirlwind of a week focused on social media in investor relations. The NIRI Westchester Connecticut chapter invited me to serve on a panel discussion entitled, “Investor Relations and Twitter – To Do or Not to Do?” with Darrell Heaps, president & CEO at Q4 Websystems (@[darrellheaps](http://twitter.com/darrellheaps)), Dan Dykens, co-president at Meet the Street (@[meetthestreet](http://twitter.com/meetthestreet)), and Doug Chia, senior counsel & assistant corporate secretary at Johnson & Johnson (@[dougchia](http://twitter.com/dougchia)). I was pleased to see that more than half the room had at least been on Twitter. Two questions seemed to preoccupy the audience: “what should we know about using Twitter,” and “how can we use it as part of an effective IR strategy?” [Read More](https://blog.investorrelations.com/blog/its-time-to-face-social-media-for-investor-relations/) [Disclosure](https://blog.investorrelations.com/blog/topic/disclosure), [Strategic Messaging](https://blog.investorrelations.com/blog/topic/strategic-messaging), [IR Website](https://blog.investorrelations.com/blog/topic/ir-website), [Crisis Communications](https://blog.investorrelations.com/blog/topic/crisis-communications), [NIRI](https://blog.investorrelations.com/blog/topic/niri), [Disclosure Policy](https://blog.investorrelations.com/blog/topic/disclosure-policy), [Twitter](https://blog.investorrelations.com/blog/topic/twitter), [IRO](https://blog.investorrelations.com/blog/topic/iro), [Media Relations](https://blog.investorrelations.com/blog/topic/media-relations), [Speaking Engagements](https://blog.investorrelations.com/blog/topic/speaking-engagements), [Shareholder Communications](https://blog.investorrelations.com/blog/topic/shareholder-communications), [Social Media](https://blog.investorrelations.com/blog/topic/social-media), [Investor Relations](https://blog.investorrelations.com/blog/topic/investor-relations), [Monitoring](https://blog.investorrelations.com/blog/topic/monitoring), [Investor Relations Firm](https://blog.investorrelations.com/blog/topic/investor-relations-firm) [Next](https://blog.investorrelations.com/blog/topic/ir-website/page/2) ### Subscribe to The Podium! ### Connect with your Investors Establish a sincere connection with investors to communicate key messages during your Investor Day. Download our free e-book on effective presentation habits, and learn to deliver ideas with confidence and clarity. ### [![Delivering Effective Presentations](https://no-cache.hubspot.com/cta/default/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/ae1780f1-d59a-47b7-a91a-0473d76c0ac5) ### When it's time for a change Whether planned or sudden, it is crucial to communicate the succession of high-profile positions effectively. Download our three-part e-book and learn the best way to craft a plan for CEO, CFO and Board of Directors transitions. [![Download Your Free eBook: Communicating Management Transitions](https://no-cache.hubspot.com/cta/default/560825/be616455-5c8f-4a04-bd88-5e8656fd2862.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/be616455-5c8f-4a04-bd88-5e8656fd2862)  ### Be Proactive, Not Reactive With our new Proxy GamePlan, we create a year-round, data-driven strategic roadmap for effective shareholder engagement. Implement a best-in-class program rooted in a deep understanding of your company’s proxy practices, shareholder voting trends and peer landscape. ### [![Learn More About Proxy GamePlan](https://no-cache.hubspot.com/cta/default/560825/3e30a182-fc77-497a-97b3-72aede21e334.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/3e30a182-fc77-497a-97b3-72aede21e334) ### Find Effective IR Counsel Whether you’re seeking external IR counsel for the first time or evaluating your current provider, you need a firm that understands your strategy, adapts to your culture and tells your story. Download our free guide on how to assess the effectiveness of an investor relations firm. [![How to Assess an IR Firm](https://no-cache.hubspot.com/cta/default/560825/9f973acb-6c16-469a-86fb-1186a197c587.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/9f973acb-6c16-469a-86fb-1186a197c587) ### Activism Defense No company is immune to shareholder activism. Sharon Merrill helps boards of directors and executive management teams identify the activist red flags lurking in your shareholder base, assess your governance risks and develop an action plan to prevent, detect and neutralize any threats. Download our free white paper, *“Leveraging Institutional Shareholder Relationships to Reduce Activism Risk,”* and learn how the best defense against activism is a strong offense. [![Download Activist Defense White Paper](https://no-cache.hubspot.com/cta/default/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9ccfdbe-ec4e-494a-9db4-8864757c73f8) ### Captivate your Audience Speaking persuasively is critical in today’s competitive business environment. Effective speakers use voice techniques and body language that project authority and credibility. Download our free e-book, “A Guide to Delivering Captivating Presentations,” for insight into good -and bad- presentation habits, and learn how to improve your skills. [![Become a Persuasive Speaker](https://no-cache.hubspot.com/cta/default/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/650f7f0e-81ea-4c33-8bcf-8371568b99c0)  ### Perceptions Matter How do you ensure that investors clearly understand your strategy, growth drivers and market position? The most effective way is through a perception study. By periodically taking the investment community’s pulse you can avoid the knowledge gaps and misperceptions that hurt valuation. Download our free whitepaper, *Why Perceptions Matter*, to learn more. [![Download your free copy of 'Why Perceptions Matter'](https://no-cache.hubspot.com/cta/default/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748.png)](https://cta-redirect.hubspot.com/cta/redirect/560825/e9c1adbc-f826-4c1b-92f5-1f896547e748)  ### Common Topics: - [Investor Relations (148)](https://blog.investorrelations.com/blog/topic/investor-relations) - [Shareholder Communications (44)](https://blog.investorrelations.com/blog/topic/shareholder-communications) - [Crisis Communications (42)](https://blog.investorrelations.com/blog/topic/crisis-communications) - [Sharon Merrill Associates (42)](https://blog.investorrelations.com/blog/topic/sharon-merrill-associates) - [Strategic Messaging (36)](https://blog.investorrelations.com/blog/topic/strategic-messaging) - [Investor Relations Agency (34)](https://blog.investorrelations.com/blog/topic/investor-relations-agency) - [Investor Relations Firm (32)](https://blog.investorrelations.com/blog/topic/investor-relations-firm) - [IR Trends (31)](https://blog.investorrelations.com/blog/topic/ir-trends) - [IR Program Planning (30)](https://blog.investorrelations.com/blog/topic/ir-program-planning) - [Presentation Training (29)](https://blog.investorrelations.com/blog/topic/presentation-training) - [Investor Presentation (25)](https://blog.investorrelations.com/blog/topic/investor-presentation) - [Investor Meetings (24)](https://blog.investorrelations.com/blog/topic/investor-meetings) - [IRO (22)](https://blog.investorrelations.com/blog/topic/iro) - [Social Media (22)](https://blog.investorrelations.com/blog/topic/social-media) - [NIRI (21)](https://blog.investorrelations.com/blog/topic/niri) - [Board Communications (18)](https://blog.investorrelations.com/blog/topic/board-communications) - [Earnings (18)](https://blog.investorrelations.com/blog/topic/earnings) - [IR Recommendations (18)](https://blog.investorrelations.com/blog/topic/ir-recommendations) - [Corporate Communications (17)](https://blog.investorrelations.com/blog/topic/corporate-communications) - [Disclosure Policy (17)](https://blog.investorrelations.com/blog/topic/disclosure-policy) - [Activist Investors (16)](https://blog.investorrelations.com/blog/topic/activist-investors) - [Disclosure (16)](https://blog.investorrelations.com/blog/topic/disclosure) - [Reg FD (15)](https://blog.investorrelations.com/blog/topic/reg-fd) - [ESG (14)](https://blog.investorrelations.com/blog/topic/esg) - [IR Website (13)](https://blog.investorrelations.com/blog/topic/ir-website) - [SEC (13)](https://blog.investorrelations.com/blog/topic/sec) - [Earnings Call (12)](https://blog.investorrelations.com/blog/topic/earnings-call) - [IPO (12)](https://blog.investorrelations.com/blog/topic/ipo) - [Investor Day (11)](https://blog.investorrelations.com/blog/topic/investor-day) - [Shareholder Activism (11)](https://blog.investorrelations.com/blog/topic/shareholder-activism) - [Guidance (10)](https://blog.investorrelations.com/blog/topic/guidance) - [Reputation Management (10)](https://blog.investorrelations.com/blog/topic/reputation-management) - [Targeting (10)](https://blog.investorrelations.com/blog/topic/targeting) - [Analyst Day (9)](https://blog.investorrelations.com/blog/topic/analyst-day) - [CFO (9)](https://blog.investorrelations.com/blog/topic/cfo) - [Corporate Governance (9)](https://blog.investorrelations.com/blog/topic/corporate-governance) - [Holiday (9)](https://blog.investorrelations.com/blog/topic/holiday) - [Media Relations (9)](https://blog.investorrelations.com/blog/topic/media-relations) - [Proxy Season (9)](https://blog.investorrelations.com/blog/topic/proxy-season) - [Investor Relations Blog (8)](https://blog.investorrelations.com/blog/topic/investor-relations-blog) - [Proxy Access (8)](https://blog.investorrelations.com/blog/topic/proxy-access) - [Public Relations (8)](https://blog.investorrelations.com/blog/topic/public-relations) - [Speaking Engagements (8)](https://blog.investorrelations.com/blog/topic/speaking-engagements) - [Annual Meeting (7)](https://blog.investorrelations.com/blog/topic/annual-meeting) - [Buy-Side (7)](https://blog.investorrelations.com/blog/topic/buy-side) - [Corporate Access (7)](https://blog.investorrelations.com/blog/topic/corporate-access) - [Financial Communication (7)](https://blog.investorrelations.com/blog/topic/financial-communication) - [Investor Relations Trends (7)](https://blog.investorrelations.com/blog/topic/investor-relations-trends) - [Public Speaking (7)](https://blog.investorrelations.com/blog/topic/public-speaking) - [Sell-side Coverage (7)](https://blog.investorrelations.com/blog/topic/sell-side-coverage) - [Shareholder Meeting (7)](https://blog.investorrelations.com/blog/topic/shareholder-meeting) - [Board Packages (6)](https://blog.investorrelations.com/blog/topic/board-packages) - [Board Structure (6)](https://blog.investorrelations.com/blog/topic/board-structure) - [Board of Directors (6)](https://blog.investorrelations.com/blog/topic/board-of-directors) - [Credibility (6)](https://blog.investorrelations.com/blog/topic/credibility) - [Investor Conference (6)](https://blog.investorrelations.com/blog/topic/investor-conference) - [Roadshow Planning (6)](https://blog.investorrelations.com/blog/topic/roadshow-planning) - [Small-cap IR (6)](https://blog.investorrelations.com/blog/topic/small-cap-ir) - [Socialize IR (6)](https://blog.investorrelations.com/blog/topic/socialize-ir) - [Succession Planning (6)](https://blog.investorrelations.com/blog/topic/succession-planning) - [Trends (5)](https://blog.investorrelations.com/blog/topic/trends) - [crisis communication plan (5)](https://blog.investorrelations.com/blog/topic/crisis-communication-plan) - [Conference Calls (4)](https://blog.investorrelations.com/blog/topic/conference-calls) - [Event Planning (4)](https://blog.investorrelations.com/blog/topic/event-planning) - [IR Budgets (4)](https://blog.investorrelations.com/blog/topic/ir-budgets) - [Investment Thesis (4)](https://blog.investorrelations.com/blog/topic/investment-thesis) - [Investor Event Planning (4)](https://blog.investorrelations.com/blog/topic/investor-event-planning) - [Monitoring (4)](https://blog.investorrelations.com/blog/topic/monitoring) - [Sell-side (4)](https://blog.investorrelations.com/blog/topic/sell-side) - [crisis preparation (4)](https://blog.investorrelations.com/blog/topic/crisis-preparation) - [Awards (3)](https://blog.investorrelations.com/blog/topic/awards) - [CEO (3)](https://blog.investorrelations.com/blog/topic/ceo) - [Cybersecurity (3)](https://blog.investorrelations.com/blog/topic/cybersecurity) - [Hedge Fund (3)](https://blog.investorrelations.com/blog/topic/hedge-fund) - [IR Compliance (3)](https://blog.investorrelations.com/blog/topic/ir-compliance) - [Industrial Investor Relations (3)](https://blog.investorrelations.com/blog/topic/industrial-investor-relations) - [Initial Public Offering (3)](https://blog.investorrelations.com/blog/topic/initial-public-offering) - [Perception Audit (3)](https://blog.investorrelations.com/blog/topic/perception-audit) - [Pre-IPO (3)](https://blog.investorrelations.com/blog/topic/pre-ipo) - [Public Accounting (3)](https://blog.investorrelations.com/blog/topic/public-accounting) - [2016 (2)](https://blog.investorrelations.com/blog/topic/2016) - [Annual Report (2)](https://blog.investorrelations.com/blog/topic/annual-report) - [Compliance (2)](https://blog.investorrelations.com/blog/topic/compliance) - [Employee Communications (2)](https://blog.investorrelations.com/blog/topic/employee-communications) - [Executive Transition (2)](https://blog.investorrelations.com/blog/topic/executive-transition) - [GAAP (2)](https://blog.investorrelations.com/blog/topic/gaap) - [IR Vendors (2)](https://blog.investorrelations.com/blog/topic/ir-vendors) - [Interviews (2)](https://blog.investorrelations.com/blog/topic/interviews) - [Investor Relations Websites (2)](https://blog.investorrelations.com/blog/topic/investor-relations-websites) - [Mergers & Acquisitions (2)](https://blog.investorrelations.com/blog/topic/mergers-acquisitions) - [Non-deal Roadshow (2)](https://blog.investorrelations.com/blog/topic/non-deal-roadshow) - [Perception Study (2)](https://blog.investorrelations.com/blog/topic/perception-study) - [Proxy Fight (2)](https://blog.investorrelations.com/blog/topic/proxy-fight) - [Registration Statement (2)](https://blog.investorrelations.com/blog/topic/registration-statement) - [S-1 (2)](https://blog.investorrelations.com/blog/topic/s-1) - [S-11 (2)](https://blog.investorrelations.com/blog/topic/s-11) - [STREETSCOPE (2)](https://blog.investorrelations.com/blog/topic/streetscope) - [Securities Law (2)](https://blog.investorrelations.com/blog/topic/securities-law) - [Sell-side Research (2)](https://blog.investorrelations.com/blog/topic/sell-side-research) - [Shareholder Surveillance (2)](https://blog.investorrelations.com/blog/topic/shareholder-surveillance) - [Succession Communication (2)](https://blog.investorrelations.com/blog/topic/succession-communication) - [Sustainability (2)](https://blog.investorrelations.com/blog/topic/sustainability) - [Transition Communication (2)](https://blog.investorrelations.com/blog/topic/transition-communication) - [Wall Street (2)](https://blog.investorrelations.com/blog/topic/wall-street) - [accounting regulations (2)](https://blog.investorrelations.com/blog/topic/accounting-regulations) - [cybersecurity communication plan (2)](https://blog.investorrelations.com/blog/topic/cybersecurity-communication-plan) - [what's in and what's out (2)](https://blog.investorrelations.com/blog/topic/whats-in-and-whats-out) - [2017 (1)](https://blog.investorrelations.com/blog/topic/2017) - [2017 Trends (1)](https://blog.investorrelations.com/blog/topic/2017-trends) - [Acquisitions (1)](https://blog.investorrelations.com/blog/topic/acquisitions) - [AlphaSense (1)](https://blog.investorrelations.com/blog/topic/alphasense) - [Bell Ringer Awards (1)](https://blog.investorrelations.com/blog/topic/bell-ringer-awards) - [Biotech (1)](https://blog.investorrelations.com/blog/topic/biotech) - [Biotech IR (1)](https://blog.investorrelations.com/blog/topic/biotech-ir) - [Biotechnology (1)](https://blog.investorrelations.com/blog/topic/biotechnology) - [Brand Management (1)](https://blog.investorrelations.com/blog/topic/brand-management) - [CEO pay ratio (1)](https://blog.investorrelations.com/blog/topic/ceo-pay-ratio) - [CFO Transition (1)](https://blog.investorrelations.com/blog/topic/cfo-transition) - [CPA (1)](https://blog.investorrelations.com/blog/topic/cpa) - [Culture risk (1)](https://blog.investorrelations.com/blog/topic/culture-risk) - [Drug Development IR (1)](https://blog.investorrelations.com/blog/topic/drug-development-ir) - [Drug development (1)](https://blog.investorrelations.com/blog/topic/drug-development) - [Earnings Guidance (1)](https://blog.investorrelations.com/blog/topic/earnings-guidance) - [Earnings cycle (1)](https://blog.investorrelations.com/blog/topic/earnings-cycle) - [HFT (1)](https://blog.investorrelations.com/blog/topic/hft) - [IPO Roadshow (1)](https://blog.investorrelations.com/blog/topic/ipo-roadshow) - [IR 2017 (1)](https://blog.investorrelations.com/blog/topic/ir-2017) - [IR Website Design (1)](https://blog.investorrelations.com/blog/topic/ir-website-design) - [IR Websites (1)](https://blog.investorrelations.com/blog/topic/ir-websites) - 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